The clickTRUE Blog
Insights on Search, SEO, Social Media, Analytics, Conversions and more.

Is your SEM vendor doing a good job? Here are 5 tips to evaluate whether they are up to par.

Nellie
By Nellie on January 27th, 2015
in Search Engine Optimisation | Comments Off

Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit your store will most definitely make a purchase!   This unhealthy obsession for clicks is [...]

This is Why You Should NOT Chase Facebook Likes

Ken Wong
By Ken Wong on January 7th, 2015
in Facebook | Comments Off

Does your online marketing strategy involve building and using Facebook Likes?   If you currently collect Facebook Likes and then blast out promotional messages for free through organic Facebook posts, you’ll likely need a new strategy.   Let me tell you 2 reasons why:   1. Facebook now bans the practice forcing users to Like [...]

7 Reasons Why SEO Can Be A Blackhole Of Time & Money

Adrian Tan
By Adrian Tan on December 26th, 2014
in Search Engine Optimisation | Comments Off

I am an online marketer with more than 8 years of experience and I have a love hate relationship with Search Engine Optimisation (SEO). No doubt it is a good marketing tactic but let me take you through how doing SEO for some of my clients became a sucker of time and money for both [...]

Top 5 Online Marketing Channels for SMEs in 2015

Wayne Liew
By Wayne Liew on December 23rd, 2014
in Online Marketing | Comments Off

How did 2014 treat your business? Answer the questions below if you gave online marketing a try: Is your website getting you a steady stream of customers? Which online marketing channel is giving you a positive return on investment (ROI)? Where should you spend your time, efforts and marketing budget in 2015? If you hesitated [...]

The Tills Are Ringing And Tis’ The Season To Advertise! Isn’t it?

Nellie
By Nellie on December 15th, 2014
in Online Marketing | Comments Off

The festive season seems to be a great time to drive sales, with consumers on the lookout for holiday gifts and new stuff to ring in the new year. It seems like the perfect time to run ads. Sure, you might get more eyeballs but how do you know whether your ads are truly driving [...]

Echelon’s Asia Top 62 Startups, The French Cellar secures 7-figure series A funding from ESW Manage

Jereme Wong
By Jereme Wong on June 9th, 2014
in Press Release | Comments Off

ESW Manage 中青集团, is a private equity firm focused on investment opportunities particularly in Asia announced today it’s 7-figure investment to acquire a 20% stake into The French Cellar.

Serial Entrepreneur Jackie Lee joins The French Cellar as their Chairman

Jereme Wong
By Jereme Wong on March 5th, 2014
in Press Release | Comments Off

FOR IMMEDIATE RELEASE Serial Entrepreneur Jackie Lee joins The French Cellar as their Chairman Singapore, 4th March 2014 — Kyosei Ventures, an Investment Holdings Company announced today its new strategic investment into The French Cellar (www.theFrenchCellar.asia), Asia’s pioneer wine subscription e-commerce platform. Jackie Lee, a seasoned serial entrepreneur, will step in as Chairman effective immediately while [...]

clickTRUE inks new strategic agreement with Google to become Google Analytics Authorized Premium Reseller in Asia-Pacific

Jackie Lee
By Jackie Lee on November 15th, 2013
in Press Release | Comments Off

clickTRUE, an online consulting group specialising in Search and Conversion strategies and a Google Analytics Certified Partner (GACP) announced today its new strategic relationship with Google to become a Google Analytics Premium Authorized Reseller in Asia Pacific.

Jackie Lee receives Most Promising Entrepreneurship Award

Jackie Lee
By Jackie Lee on August 20th, 2013
in Press Release | Comments Off

Jackie Lee receives Most Promising Entrepreneurship Award at the Asia Pacific Entrepreneurship Award 2013.

clickTRUE secures substantial VC Funding for expansion into Southeast Asia

Jackie Lee
By Jackie Lee on July 4th, 2013
in Press Release | Comments Off

clickTRUE, an online consulting firm specialising in Search and Conversion strategies to help brand owners strategise, design and build compelling web experiences announced today that the company has raised a 7-figured sum in venture capital funding led by Rockstead Capital Group and ESW Manage.

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