The clickTRUE Blog
Insights on Search, SEO, Social Media, Analytics, Conversions and more.

3 Reasons Why Your Marketing Efforts Fail: It Has Nothing To Do With Your Marketing Strategy!

Nicole Chang
By Nicole Chang on February 16th, 2015
in Online Marketing | Comments Off

The most common sign of your marketing efforts failing is that the budget spent on marketing did not lead to an increase in the number of conversions or an improvement in conversion rate. Have you ever wondered why your marketing efforts fail? "Our marketing strategy is ineffective." "We used the wrong marketing tactics." These answers [...]

Uncover Your Competitor’s Online Marketing Strategy For Their Website In Singapore

Adrian Tan
By Adrian Tan on February 10th, 2015
in Online Marketing | Comments Off

The question that never dies… Is my website better than my competitors'?  And the follow up…How do I come up with an online marketing strategy that will crush them like cockroaches?  Most literature you read will tell you to focus on the marketing of your website rather than worry about your competitors'. However, in Singapore, being competitive is [...]

Is Your SEO Agency Any Good? Ask Yourself These 7 Questions!

Wayne Liew
By Wayne Liew on February 5th, 2015
in Search Engine Optimisation | Comments Off

Can you resonate with the following scenario? You have been working with this SEO agency for some time now. The monthly reports presented seem flawless and justified. Yet, you are not excited about what they are doing for you. Something doesn’t feel right, but you are not sure what questions to ask. Stop worrying. In [...]

Is your SEM vendor doing a good job? Here are 5 tips to evaluate whether they are up to par.

Nellie
By Nellie on January 27th, 2015
in Search Engine Optimisation | Comments Off

Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit your store will most definitely make a purchase!   This unhealthy obsession for clicks is [...]

This is Why You Should NOT Chase Facebook Likes

Ken Wong
By Ken Wong on January 7th, 2015
in Facebook | Comments Off

Does your online marketing strategy involve building and using Facebook Likes?   If you currently collect Facebook Likes and then blast out promotional messages for free through organic Facebook posts, you’ll likely need a new strategy.   Let me tell you 2 reasons why:   1. Facebook now bans the practice forcing users to Like [...]

7 Reasons Why SEO Can Be A Blackhole Of Time & Money

Adrian Tan
By Adrian Tan on December 26th, 2014
in Search Engine Optimisation | Comments Off

I am an online marketer with more than 8 years of experience and I have a love hate relationship with Search Engine Optimisation (SEO). No doubt it is a good marketing tactic but let me take you through how doing SEO for some of my clients became a sucker of time and money for both [...]

Top 5 Online Marketing Channels for SMEs in 2015

Wayne Liew
By Wayne Liew on December 23rd, 2014
in Online Marketing | Comments Off

How did 2014 treat your business? Answer the questions below if you gave online marketing a try: Is your website getting you a steady stream of customers? Which online marketing channel is giving you a positive return on investment (ROI)? Where should you spend your time, efforts and marketing budget in 2015? If you hesitated [...]

The Tills Are Ringing And Tis’ The Season To Advertise! Isn’t it?

Nellie
By Nellie on December 15th, 2014
in Online Marketing | Comments Off

The festive season seems to be a great time to drive sales, with consumers on the lookout for holiday gifts and new stuff to ring in the new year. It seems like the perfect time to run ads. Sure, you might get more eyeballs but how do you know whether your ads are truly driving [...]

Echelon’s Asia Top 62 Startups, The French Cellar secures 7-figure series A funding from ESW Manage

Jereme Wong
By Jereme Wong on June 9th, 2014
in Press Release | Comments Off

ESW Manage 中青集团, is a private equity firm focused on investment opportunities particularly in Asia announced today it’s 7-figure investment to acquire a 20% stake into The French Cellar.

Serial Entrepreneur Jackie Lee joins The French Cellar as their Chairman

Jereme Wong
By Jereme Wong on March 5th, 2014
in Press Release | Comments Off

FOR IMMEDIATE RELEASE Serial Entrepreneur Jackie Lee joins The French Cellar as their Chairman Singapore, 4th March 2014 — Kyosei Ventures, an Investment Holdings Company announced today its new strategic investment into The French Cellar (www.theFrenchCellar.asia), Asia’s pioneer wine subscription e-commerce platform. Jackie Lee, a seasoned serial entrepreneur, will step in as Chairman effective immediately while [...]

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