The clickTRUE Blog
Insights on Search, SEO, Social Media, Analytics, Conversions and more.

These Settings in an AdWords Search Campaign Are So Hidden Even Your Marketers May Not Know About Them

Wayne Liew
By Wayne Liew on April 23rd, 2015
in Search Engine Marketing | Comments Off

Last week, I had the opportunity to speak to 4 business owners. They were intrigued when I told them I help businesses generate leads using Google AdWords. They couldn’t wait to show me their AdWords account. Their campaigns are yielding results, but they are not satisfied. They know there’s plenty of room for improvement seeing [...]

3 Easy Steps To Get Your Web Analytics Up & Running

Nicole Chang
By Nicole Chang on April 13th, 2015
in Web Analytics | Comments Off

  Have you thought about setting up web analytics? A web analytics solution is essential to all businesses, whether it’s a SME or MNC. By implementing a web analytics solution on your website, you can monitor and analyse where your traffic are coming from, how long do visitors stay on a page, which marketing channel [...]

How to Get Your Past Customers Back with Online Marketing?

Wayne Liew
By Wayne Liew on April 6th, 2015
in Online Marketing | Comments Off

No business owners feel good about losing customers. Do you want to your customers back? Facing your old customers and asking them to do business with you again requires a lot of courage. In the online world, however, this barrier is completely removed. Getting old customers back revolves around the following: Understand what made your [...]

B2B Marketing: 5-Steps To Supercharge Your Online Campaign For Leads

Nellie
By Nellie on March 23rd, 2015
in Search Engine Marketing | Comments Off

Digital marketing for the B2B (business-to-business) landscape can appear challenging and daunting to most. Depending on the industry that they are in, most marketers often find their campaigns facing low search traffic (as low as 10 searches per keyword per month), high cost per click (cpc) and difficulty in reaching the right customers. And the [...]

3 Reasons Why Your Marketing Efforts Fail: It Has Nothing To Do With Your Marketing Strategy!

Nicole Chang
By Nicole Chang on February 16th, 2015
in Online Marketing | Comments Off

The most common sign of your marketing efforts failing is that the budget spent on marketing did not lead to an increase in the number of conversions or an improvement in conversion rate. Have you ever wondered why your marketing efforts fail? "Our marketing strategy is ineffective." "We used the wrong marketing tactics." These answers [...]

Uncover Your Competitor’s Online Marketing Strategy For Their Website In Singapore

Adrian Tan
By Adrian Tan on February 10th, 2015
in Online Marketing | Comments Off

The question that never dies… Is my website better than my competitors'?  And the follow up…How do I come up with an online marketing strategy that will crush them like cockroaches?  Most literature you read will tell you to focus on the marketing of your website rather than worry about your competitors'. However, in Singapore, being competitive is [...]

Is Your SEO Agency Any Good? Ask Yourself These 7 Questions!

Wayne Liew
By Wayne Liew on February 5th, 2015
in Search Engine Optimisation | Comments Off

Can you resonate with the following scenario? You have been working with this SEO agency for some time now. The monthly reports presented seem flawless and justified. Yet, you are not excited about what they are doing for you. Something doesn’t feel right, but you are not sure what questions to ask. Stop worrying. In [...]

Is your SEM vendor doing a good job? Here are 5 tips to evaluate whether they are up to par.

Nellie
By Nellie on January 27th, 2015
in Search Engine Optimisation | Comments Off

Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit your store will most definitely make a purchase!   This unhealthy obsession for clicks is [...]

This is Why You Should NOT Chase Facebook Likes

Ken Wong
By Ken Wong on January 7th, 2015
in Facebook | Comments Off

Does your online marketing strategy involve building and using Facebook Likes?   If you currently collect Facebook Likes and then blast out promotional messages for free through organic Facebook posts, you’ll likely need a new strategy.   Let me tell you 2 reasons why:   1. Facebook now bans the practice forcing users to Like [...]

7 Reasons Why SEO Can Be A Blackhole Of Time & Money

Adrian Tan
By Adrian Tan on December 26th, 2014
in Search Engine Optimisation | Comments Off

I am an online marketer with more than 8 years of experience and I have a love hate relationship with Search Engine Optimisation (SEO). No doubt it is a good marketing tactic but let me take you through how doing SEO for some of my clients became a sucker of time and money for both [...]

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