Passing exams are never easy. At least for me. The stress factor for me surfaced upon hearing that I will have to take Microsoft AdExcellence Exam as well as Google Analytics Qualification (GAIQ). Nevertheless, its always a good gauge on your knowledge and expertise and I will share some tips with “noobies” like me that wish to attempt both exams.

In reality SEM (Search Engine Marketing) is a “DIY” platform. Everyone could give it a try. But of course, the construction of it and manipulation to top it up is a totally different back-end story.

During the times spent creating search engine marketing (SEM) campaign structures for clients, there are occasions when certain keywords get changed by the clients after their vetting. That usually happens due to various reasons, but often times, clients make many such changes without understanding how to structure a SEM campaign.

Workaholic —- check
Shopaholic —- check
Tweeterholic –yes, you heard me right!

Twitter has arrived, be armed and be very prepared! Truth be told, it’s been barely 2 months that I’ve been introduced to this whole fad, and now, im exposed to the myriad of tweet-tools that leaves me in awe.
And the best part is, its as though [...]

If you love dolling up, the glitz, the glamour and the works.. then Her World’s Project Makeover 2009 is reaching out to you! Together with Clinique, they are now inviting you to join them in a quest to transform yourself using the skills that you’ll be taught at the Grand Finale come September 4th! Great [...]

I remember the days where I would religiously log into my Friendster account the minute Im online. Its like part of my Internet regime; friendster-email-msn-friendster. Yes, you get my point. It was just interesting and entertaining for me to see pictures of friends (especially those that werent based locally), and pictures of friend’s of friends. [...]

For starters, search engine ranking largely depend on the quantity + quality of your links. The bigger your foundation in links, the better results you’ll get with search engine rankings

Assuming that not much funds are allocated for your advertising and marketing purposes, I believe one should make full use of whatever limited resources presented at hand. If you find yourself in a similar predicament that I just mentioned above, Google Analytics will seem to be the your way to go!
Clueless? Don’t worry! You’re not [...]

Im pretty sure everyone knows what to “beat the competition” mean, what about “anticipating traffic changes?” Traffic in this case means- the amount of visitors that a Web site receives. So how exactly do we go about anticipating such? The author suggests:

Good presentation skills are essential not just in the SEO industry, but in every other industry as well. Lucy Langdon wrote about the multitude of conferences thats featured so prominently in our industry, and how we are often called on to present SEO clearly (and favourably!) to potential clients and skeptical CEOs.