January 2005 when no-follow was launched, it is also described as a technique to identify untrusted links from your website (Example: blog comments). Basically the idea would be Search Engine Spiders wont follow or don’t count that link in calculating the PageRank.

It has been almost a month since the release of Microsoft’s Bing. After all the hype of the massive amount of money spent on their marketing campaigns, perhaps its time to look into what other winning factors Bing has to offer in comparison to their rival competitor Google, especially for advertisers and not forgetting agencies [...]

Previously, I had discussed that quality score is really like a secret recipe held on by the different search engines, where certain factors of quality score are known, but others are not. This week, I shall be highlighting on what to take note for quality scores, and how to better manage them for a campaign.

comScore released a report last June 9, 2009 and in the findings, Microsoft Sites increased the average daily penetration for US searches! After the launch, people now compare the search results between the search giants on the web. Which has the best interface? Which one provides the better results? Who is the best in image [...]

In the past, I used to laugh at friends who couldn’t put their mobiles down (ESP those with blackberries). I always said (notice: past tense), “you are truly a slave to your BB (blackberry/big boss – whichever you deem better a term).

When the boss asked if I would like to attend a Social Media Talk presented by University of Adelaide- Singapore, I almost couldn’t contain my excitement! It was, after all, my first outing out of the office, with the boss, on official business! (yes, it IS official business!!)

Its no longer a fad to sit infront of your huge telly screens or computer desktops to catch the latest news updates! Instead, many are turning to social media tools to pick up REAL UNEDITED RAW news thats being released at the very moment when its happening!
Tools that facilitate the free-flow of tweets would include [...]

I came across this video on Google Content Network (GCN) recently, a pretty useful 7 minutes guide to understanding this powerful ad network.

YET another reason for us to agree that social media have indeed grown to be an important and significant role in our world today! Turns out many companies have already joined the bandwagon and have begun hiring Social Media Marketers (SMM).

I was stratching my head, pondering hard and long for my next blog topic, I decided to turn to google to point me in the right direction. I stumbled upon HubSpot, immediately, I dived straight for the “social media” category- and now, 15 mins later.. I’ve a head full of imploding ideas that I cant wait to share my thoughts on!