“Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search queries.” – - Aaron Wall

SEO’s are trying to understand there users’ behavior. Many of them are trying to see or really research for there searcher’s expectations. This article, Will be talking about the types of “Searchee”, “Queries”, “Visitors”, “Possible Prospects” or any terms you want to address to people who are using search engines.

In my previous article, we talked about the advertising opportunities within Google Content Network. So what’s next?

On my article today I want to help you, improve or earn respect on the web. Every tip I will share today will give you an online benefit, but to sum it all their is a big effects on getting a conversion.

After sharing my thoughts on Keyword Tools from my previous Blog entry. I did a lil’ bit more research on other tools available out there; read articles and tried out some KT (keyword tool) softwares that could possibly outperform the “Google Keyword Tool”.

I was running my usual search query report to optimise my campaign one day when I came across a search query match type that looked unfamilar from the usual 3 : Broad, Phrase and Exact. It was a match type mentioned as Broad (Session-Based). So, what exactly is this new match type about?

Search engine marketing, and online marketing as a whole, has picked up a lot in recent years, and the industry has indeed moved on from simple keywords and ads a few years ago into the conversions, web visitor tracking and the ROI tracking we see today.

Since the launch of Google’s display ad builder, it has definitely aid many advertisers in their efforts to maximize the reach of their ads on GCN. This is exactly the purpose of this tool, particularly for advertisers with a smaller budget. No more cost worries on creative designs.

On this entry I want to share with you some tips and ideas about how to increase or maintain a good number of indexing & crawling pages.

If you’ve been checking your Twitter accounts of late, you would most definitely notice the hashtag #moonfruit appearing everywhere. (more so for me, my fellow comrades in the office are all gadget geeeeeks!)