Google regularly provides you with more keywords for your campaign in order to allow you to target more web users and not lose out on any missed opportunities. However, after reviewing this new tool, I have mixed reactions to this new item provided by Google.

Last week Google introduced Sidewiki, a new feature for Google Toolbar.

Heard about the new Doubleclick Ad Exchange yet? Well, its not to late to know now that Google is offering a online marketplace for advertisers and publishers to buy and sell display ads.
As agencies and advertisers, this do sound like good news to us. Ever gotten yourself into a headache when planning for display ad [...]

I still remember being thrilled and extremely excited on my first day of work at clickTRUE! I spent most of the night before fussing about what to wear, what to bring, how my colleagues/bosses would be like… As I reflect back on my short stint working as an intern, I realized a part of my life has been greatly enriched by the culture and philosophy of the company.

Almost everyone who is new to Search Engine Marketing is obsessed about getting a top position for their ad. So, why exactly do we want a high ad position? And is it important to have one?

Digg made an announcement last September 2, 2009 that they had made changes on their external links. Digg added rel=”no follow” to all of their external links, including comments, user profiles, story pages, and even unpopular entries. Matt Cutts, a Google Engineer backs up Digg’s idea.

Google mentioned that they are not using the site keyword meta tag. A keyword meta tag or a keyword tag is used to help search engines understand what is the page all about.

“The traditional early-adopter model would say that teenagers or college students are really important to adoption,” said Andrew Lipsman, director of industry analysis at comScore. Teenagers, after all, drove the early growth of the social networks Facebook, MySpace and Friendster.

Whoever said that social media is meant for the “young and trendy” had better eat their words back!

Always wanted to know how much more you have to bid to gain the desired number of clicks and impressions? Now with the new Adwords Bid Simulator, it provides information that you wish you could “foresee” when you manage your campaigns.