I never knew that Facebook was so important in my life until I experienced 48 hours without it. Thanks to a news scam called City-news.org, my entire social life on Facebook went into chaos when my account was disabled.

It seems that Google is proactively pushing out improvements for AdWords users out there after the release of the New AdWords interface a few months back. With the release of the opportunities tab (check out Jeff’s take on the new feature!), it is now time for the keyword tool to have its own updated version in beta as well.

Over the past week, I have been setting up the clickTRUE sitemap. Managing the crawling and indexing of our new pages has been a challenge for me. Most of the SEO Blogs out there commonly discuss about the two types of sitemaps that should be implemented – HTML versus XML.

It seems like Google users are much more straight forward with higher click conversions. On the other hand, although Yahoo users do drive more traffic due to their much cheaper CPC (cost-per-click)

The difference between Google & Yahoo users? Read More Here!

Google’s Chief Economist, Hal Varian, shares with us on how Google Trends could be used to measure and even forecast (or more accurately, “present”-cast) economic trends at GAAC Summit 2009.

The second day of the Google Analytics Authorised Consultant (GAAC) Summit was kicked off with a bang by THE Avinash Kaushik of Occam’s Razor fame. Avinash is highly respected in the online world, sort of like the de facto Guru for all things web analytics related. He was here to share his views on the future of analytics.

As the first Google Analytics Authorised Consultant (GAAC) in South East Asia, we were extended an invitation to the annual GAAC Summit held at Google’s birthplace in Mountain View, USA. For Day 1, the keynote was by Dan Siroker, Fomer Director of Analytics in the Obama Presidential Campaign team.

Many people would have some questions and concerns about online advertising and search engine advertising in general. Let me take this chance to answer and clarify some of them.

Thinking about creating your first Search Engine Marketing (SEM) campaign? Well here’s a brief definition of a Search Engine Marketing campaign structure for all of you newbies out there!

Following previous post on Doubleclick Ad Exchange, perhaps some of you out there might be wondering the difference between an ad network and an ad exchange.