Are you looking to advertise on YouTube but haven’t a clue where to start? We are here to help, so by the end of this blog entry, you will have a much better idea of the options available to you, and hopefully, have more confidence embarking on your advertising adventures on YouTube!

In late 2009, Google’s purchase of AdMob at $750m caused a stir in the advertising world. This acquisition by Google (its 3rd most expensive next to Youtube and Doubleclick) highlighted to the industry how important mobile ads were projected to be in the coming years.

We discuss link diversity link diversity: “Acquiring different types or diversity of links from a variety of sources is always better than multiple links from one source.”

Companies and ad agencies should not just focus on search engine marketing, i.e. focusing on gathering clicks for a website, but should go deeper and aim for performance marketing.

Internet has been the one great tool that bridges many aspects in our lives. Geographical distances, cultures and world information, are just some among the many points I can think of. But, more importantly, with the Internet, we see an easier access to resources. Through the World Wide Web, we can now engage and rely [...]

One of the most significant trend changes in the year 2009 would be the increase in the use of social networking platforms for online marketing. Here are a few steps I would take to jump on the wagon and start my own online marketing campaign with a tint of social media in 2010.

Social bookmarking (Digg, StumbleUpon, Reddit) is a good channel to spread content and links. It increases a website’s visibility to a wide pool of audience out there, leading to a possible increase in traffic. We provide some tips to achieve the said increase in visibility.

2009 was all about Twitter. So what’s next? With 2010 lurking just around the corner, let’s take a look at the upcoming web trends in the year ahead.

Feeling new and having problems getting started on advertising on the Google Content Network? Fret not, Google recently launched an interactive Youtube Brand channel with loads of resources that gives you insights in understanding this powerful advertising network and how it can help you in your business.

In the year of 2009, a new set of design trends have been observed and analyzed – recent developments, new design elements and new graphic approaches.