The Basics of Advertising on YouTube
Esther Yeap
Are you looking to advertise on YouTube but haven’t a clue where to start? The YouTube team has done a brilliant job to make advertising on the YouTube platform a piece of cake!
That said, we understand the apprehensions if this is your first time, so fret not! We are here to help, so by the end of this blog entry, you will have a much better idea of the options available to you, and hopefully, have more confidence embarking on your advertising adventures on YouTube!
Why Advertise on YouTube?
YouTube shows tremendous potential because of its reach – just do the math, and you’ll find it compelling as well.
- Largest video site on the web, and has 40% of video content online
- Has more than 100 unique visitors a month
- Every minute, 20 hours of video is uploaded to YouTube (meaning there’s always new content, which keeps people coming back)
- Available 24/7
Besides, it is fully functional, easy to use, and has a robust system, offering:
- an array of advertising formats;
- an accompanying analytics platform that lets you monitor your advertising campaign;
- and the flexibility to take out advertisement placements that don’t work, and add on to those that are helping you to meet your marketing objectives with what data you have (from analytics) to optimize your campaign and maximize your marketing dollars!
Ready, Set, Go!
To begin your online advertising campaign, get through the next 3 steps and you’re ready to start!
1. Set up a Google AdWords Account if you haven’t gotten one yet.
2. Choose either automatic or managed placements to begin the Self-Managed Advertising process.
Automatic placements (Contextual Targeting)
These are placements in the Google Content Network that Google finds for you based on cues (such as keywords) in your ad group. They are automatic placements, so your ads may or may not appear on YouTube and will only appear if relevant to the content on the YouTube page.
Managed Placements
Managed placements are specific sites in the Content Network that you single out to target. That way, you can control where your ads appear in or around YouTube. To do so, you can either add the YouTube domain or categories as placements, or you can place your ads in all video content placements within the Content Network, so that it will appear on YouTube and all other video publisher partners.
3. Activate your account, and you’re on your way!
What will my advertisements look like?
There are several ad formats – text, image and videos – and they can all appear in, on, or around YouTube.
TEXT ADS
Is this really going to bring me more sales?
If you are still unsure about the direction to take in your online marketing strategy, but wish to incorporate it into your marketing plans, why not get some help from the experts?
clickTRUE is having a Risk Free Online Advertising Package at the moment and there’s essentially no loss for you to try and see if online advertising works for business. If you’re not satisfied, just let us know within two weeks from the date of your campaign launch, and you get all your money back! We pride ourselves as online conversion specialists, and can help you find your customers online, so just buzz if you need help!
