The Benefits of Link Diversity
Gino Carpio
Eric Ward (www.ericward.com) sees link diversity this way: “Acquiring different types or diversity of links from a variety of sources is always better than multiple links from one source.”
Rand Fishkin’s got a pretty good explanation of how link diversity works. See his “whiteboard friday” video below:
Link Diversity
SEOmoz Whiteboard Friday – Link Diversity from Scott Willoughby on Vimeo.
The emphasis is on the preference for a diverse link profile from multiple domains than a homogeneous one from a single domain (even if it is from a very strong domain with a high PageRank).
Link diversity can also impact your sites in other ways. More links from a variety of domains also mean increased visibility for your site. Think about the potential mix of traffic opportunities it can bring. Also, having many links from the same single domain may appear manipulative. Lastly, in my opinion, having a wide variety of links adds weight to the authenticity and relevancy of your site.
But of course I know that acquiring a diverse profile of links is no easy feat.
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This post has 2 comments
January 27th, 2010
Link diversity is very important for any link building campaign. Keeping things diverse will allow you to fall into much wider link networks increasing the value of your attempts.
February 6th, 2010
Awesome! Being able to have link diversity in your link building campaign is very essential to the overall success of the website. Getting links from a variety of areas is a great way to build yourself in the ranks, as well as getting a wide array of prospective customers. Thanks for sharing!