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Optimise For Conversions Or Quality Score?

Jereme Wong
By Jereme Wong on June 11th, 2013
in Search Engine Marketing | Comments Off

Should you optimise your Landing Page for a better quality score or for conversions? Check out the reply in this video by Google Adwords expert and apply it to your campaign immediately!

The Configurations of a Great Landing Page (2 of 2)

Ming Yeung
By Ming Yeung on July 12th, 2012
in Conversion Optimisation | Comments Off

How did Groupon grow its revenue year-over-year by 415%? The secret is the combination of a brilliant idea along with online marketing nous, and the creation of an ingenious landing page that converts. Part 2 of this series will go through the design and copywriting of a landing page.

The Configurations of a Great Landing Page (1 of 2)

Ming Yeung
By Ming Yeung on July 10th, 2012
in Conversion Optimisation | Comments Off

How did Groupon grow its revenue year-over-year by 415%? The secret is the combination of a brilliant idea along with online marketing nous, and the creation of an ingenious landing page that converts. Part 1 of this series will go through the critical elements of a great landing page that helps to bring in conversions.

Why Are Landing Pages So Important? You Live or Die with It

Ming Yeung
By Ming Yeung on July 4th, 2012
in Conversion Optimisation | Comments Off

Although landing pages can make or break your marketing campaign, many businesses neglect it. Not only do they lose advertising dollars, they leave significant money on the table. Learn why and discover the 3 benefits of a good landing page.

How Great Copywriting Can Increase Conversions

Jereme Wong
By Jereme Wong on May 24th, 2011
in Conversion Optimisation | 3 Comments

The video illustrates a great point – words do have the ability to influence behaviour. Copywriting is loosely defined as the art of using words to compel the reader to take on a desired action. There are different forms of copywriting – traditional copywriting by advertising agencies; PR copywriting; sales copywriting, just to name a [...]

Making your website work for you

Esther Yeap
By Esther Yeap on March 28th, 2011
in Conversion Optimisation | Comments Off

Google is golden, and one of the many reasons why we love these people is because they share what they know. They published an e-book titled “Make your website work: 10 ways to convert visitors into buyers” recently that we’ve found very useful and is a must-read and we want to share it with you too.

Good UX:Avoid Multi-Columns Layout

Jereme Wong
By Jereme Wong on March 9th, 2011
in Conversion Optimisation | Comments Off

When it comes to form filling, which is usually a conversion step to many, try to keep fields minimal and layout straight forward. For best practice, do avoid multi-column layouts if possible. Take a look at how users could be confused over multi-column layout forms.

What Makes A Good Website?

Esther Yeap
By Esther Yeap on October 25th, 2010
in Conversion Optimisation | 2 Comments

I used to think a well-navigated, aesthetically appealing website with good content are all the attributes you need for a great website. What more would you need, really? Well, apparently more than I thought. The above mentioned are imperative in any successful website, but that’s just the tip of the iceberg. So, what exactly makes an awesome website?

Convert. From visitors to leads to customers. Are you ready?