The clickTRUE BlogInsights on Search, SEO, Social Media, Analytics, Conversions and more.
How Great Copywriting Can Increase Conversions
in Conversion Optimisation | 3 Comments
The video illustrates a great point – words do have the ability to influence behaviour. Copywriting is loosely defined as the art of using words to compel the reader to take on a desired action. There are different forms of copywriting – traditional copywriting by advertising agencies; PR copywriting; sales copywriting, just to name a [...]
Making your website work for you
in Conversion Optimisation | No Comments
Google is golden, and one of the many reasons why we love these people is because they share what they know. They published an e-book titled “Make your website work: 10 ways to convert visitors into buyers” recently that we’ve found very useful and is a must-read and we want to share it with you too.
Good UX:Avoid Multi-Columns Layout
in Conversion Optimisation | No Comments
When it comes to form filling, which is usually a conversion step to many, try to keep fields minimal and layout straight forward. For best practice, do avoid multi-column layouts if possible. Take a look at how users could be confused over multi-column layout forms.
What Makes A Good Website?
in Conversion Optimisation | 2 Comments
I used to think a well-navigated, aesthetically appealing website with good content are all the attributes you need for a great website. What more would you need, really? Well, apparently more than I thought. The above mentioned are imperative in any successful website, but that’s just the tip of the iceberg. So, what exactly makes an awesome website?
