The clickTRUE Blog
Insights on Search, SEO, Social Media, Analytics, Conversions and more.

A Look into Google’s Insights

Sharmaine Teo
By Sharmaine Teo on April 16th, 2010
in Online Marketing | Comments Off

Ever wondered what the world is searching for on the internet?Use Google Insights for Search, a tool that helps advertisers and marketers understand user behavior.

Philippine Politicians Following Obama’s Online Marketing Strategy

Gino Carpio
By Gino Carpio on March 26th, 2010
in Online Marketing | 3 Comments

Online marketing is playing a big role in the May 2010 Presidential Election in the Philippines. The online battle is taking place on the Google search engine, Facebook Fan pages, Blogs and Twitters. Filipino politicians are emulating what President Obama did during the US Elections. I give me views on their campaigns.

Would You Pay For It?

Esther Yeap
By Esther Yeap on March 9th, 2010
in Online Marketing | 2 Comments

According the a recent Nielsen survey which covered more than 27,000 consumers across 52 countries, 47% of respondents will accept more advertising for free content, and 64% believed that there should be no ads if they must pay for online content.

Is the Buzz going Bust?

Eunice Khoo
By Eunice Khoo on February 28th, 2010
in Online Marketing | Comments Off

Google Buzz – Google’s new social networking feature. Hear what people got to say

Why Google Advertised on Super Bowl?

Shuxian Huang
By Shuxian Huang on February 26th, 2010
in Online Marketing | Comments Off

You will note that the bulk of Google’s business is on the internet, and buying a slot on national television is not something that you would expect to see from the giant search engine. We give our views.

Minimising SPAM Using Google’s ReCAPTCHA

Gino Carpio
By Gino Carpio on February 25th, 2010
in Online Marketing | Comments Off

Avoiding the SPAM entries on your website entries and blog comment entries are the usual concerns of webmasters. clickTRUE discusses the use of CAPTCHA to address these concerns.

What exactly do you mean by “Optimisation”?

Jeff Shi
By Jeff Shi on February 24th, 2010
in Online Marketing | Comments Off

Optimisation may sound very “corporate-speak” and very vague but let me further explain what this word means and how I apply one guideline when i do optimisation.

How to Search for Old Tweets using Google Search?

Gino Carpio
By Gino Carpio on February 23rd, 2010
in Online Marketing | Comments Off

If you are looking for your old tweets that are more than a week old on Twitter, chances are you will not be able to find them – Twitter’s search index cannot handle the increasing volume of tweets. To search for your old tweets, here are my suggested steps.

Integrate mobile advertising in your online campaigns

Shuxian Huang
By Shuxian Huang on February 8th, 2010
in Online Marketing | Comments Off

We see that the mobility in internet access has changed the web experience for users as a whole and extended the reach from advertisers to the consumers on a different level. It could be the time to explore this platform for business to integrate it as part of the marketing mix.

The Basics of Advertising on YouTube

Esther Yeap
By Esther Yeap on January 28th, 2010
in Online Marketing | Comments Off

Are you looking to advertise on YouTube but haven’t a clue where to start? We are here to help, so by the end of this blog entry, you will have a much better idea of the options available to you, and hopefully, have more confidence embarking on your advertising adventures on YouTube!

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