The clickTRUE Blog
Insights on Search, SEO, Social Media, Analytics, Conversions and more.

Would You Pay For It?

Esther Yeap
By Esther Yeap on March 9th, 2010
in Online Marketing | 2 Comments

According the a recent Nielsen survey which covered more than 27,000 consumers across 52 countries, 47% of respondents will accept more advertising for free content, and 64% believed that there should be no ads if they must pay for online content.

Is the Buzz going Bust?

Eunice Khoo
By Eunice Khoo on February 28th, 2010
in Online Marketing | Comments Off

Google Buzz – Google’s new social networking feature. Hear what people got to say

Why Google Advertised on Super Bowl?

Shuxian Huang
By Shuxian Huang on February 26th, 2010
in Online Marketing | Comments Off

You will note that the bulk of Google’s business is on the internet, and buying a slot on national television is not something that you would expect to see from the giant search engine. We give our views.

Minimising SPAM Using Google’s ReCAPTCHA

Gino Carpio
By Gino Carpio on February 25th, 2010
in Online Marketing | Comments Off

Avoiding the SPAM entries on your website entries and blog comment entries are the usual concerns of webmasters. clickTRUE discusses the use of CAPTCHA to address these concerns.

What exactly do you mean by “Optimisation”?

Jeff Shi
By Jeff Shi on February 24th, 2010
in Online Marketing | Comments Off

Optimisation may sound very “corporate-speak” and very vague but let me further explain what this word means and how I apply one guideline when i do optimisation.

How to Search for Old Tweets using Google Search?

Gino Carpio
By Gino Carpio on February 23rd, 2010
in Online Marketing | Comments Off

If you are looking for your old tweets that are more than a week old on Twitter, chances are you will not be able to find them – Twitter’s search index cannot handle the increasing volume of tweets. To search for your old tweets, here are my suggested steps.

Integrate mobile advertising in your online campaigns

Shuxian Huang
By Shuxian Huang on February 8th, 2010
in Online Marketing | Comments Off

We see that the mobility in internet access has changed the web experience for users as a whole and extended the reach from advertisers to the consumers on a different level. It could be the time to explore this platform for business to integrate it as part of the marketing mix.

The Basics of Advertising on YouTube

Esther Yeap
By Esther Yeap on January 28th, 2010
in Online Marketing | Comments Off

Are you looking to advertise on YouTube but haven’t a clue where to start? We are here to help, so by the end of this blog entry, you will have a much better idea of the options available to you, and hopefully, have more confidence embarking on your advertising adventures on YouTube!

Why You Should Care About Mobile Advertising

Jeff Shi
By Jeff Shi on January 28th, 2010
in Online Marketing | 2 Comments

In late 2009, Google’s purchase of AdMob at $750m caused a stir in the advertising world. This acquisition by Google (its 3rd most expensive next to Youtube and Doubleclick) highlighted to the industry how important mobile ads were projected to be in the coming years.

The “Hoo-Haa” about Open Source (Part 1)

Daren Tay
By Daren Tay on January 27th, 2010
in Online Marketing | Comments Off

Internet has been the one great tool that bridges many aspects in our lives. Geographical distances, cultures and world information, are just some among the many points I can think of. But, more importantly, with the Internet, we see an easier access to resources. Through the World Wide Web, we can now engage and rely [...]

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