According the a recent Nielsen survey which covered more than 27,000 consumers across 52 countries, 47% of respondents will accept more advertising for free content, and 64% believed that there should be no ads if they must pay for online content.

In late 2009, Google’s purchase of AdMob at $750m caused a stir in the advertising world. This acquisition by Google (its 3rd most expensive next to Youtube and Doubleclick) highlighted to the industry how important mobile ads were projected to be in the coming years.

Internet has been the one great tool that bridges many aspects in our lives. Geographical distances, cultures and world information, are just some among the many points I can think of. But, more importantly, with the Internet, we see an easier access to resources. Through the World Wide Web, we can now engage and rely [...]

In the year of 2009, a new set of design trends have been observed and analyzed – recent developments, new design elements and new graphic approaches.

With the passing of 2009, I’m sure all of you are just as curious as I am about what the latest search trends were in Singapore. So let us take a look at what people have been searching for mainly in the food category. After all ‘food’ is the heartbeat of us Singaporeans!

As of today, Facebook Indonesia tops the Asia list with an astounding 10,847,040 users aged 18 and above! And that, by far is a huge boost from the rest of the Asean countries! Read on to find out Facebook growing statistics in Asia!

Up until recently, the Technology team has always been the ‘mysterious’ force within clickTRUE. Now that we are given the go-ahead to start sharing our experience, I am raring to go about it
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The ‘in’ word nowadays is “Cloud Computing” (Think Google Services and Amazon EC2). Everyone is talking about it. Every vendor is [...]

How often have we heard the line, “Tell the vendor to support as much features as possible upfront so that there won’t be a need to revamp from ground up later” ?

Following previous post on Doubleclick Ad Exchange, perhaps some of you out there might be wondering the difference between an ad network and an ad exchange.

Google regularly provides you with more keywords for your campaign in order to allow you to target more web users and not lose out on any missed opportunities. However, after reviewing this new tool, I have mixed reactions to this new item provided by Google.