The clickTRUE Blog

Insights on Search, SEO, Social Media, Analytics, Conversions and more.

Introducing Google’s New TrueView Video Ads and How Your Business Can Leverage It

By Ming Yeung on May 11th, 2012
in Social Media Marketing | 3 Comments

Google has a new TrueView advertising model on YouTube and we honestly think it could help your business to drive more effective branding and traffic via this channel. Read on to see the 4 different video inventories!

How to Get More Visitors to Your New Website

By Ming Yeung on May 9th, 2012
in Search Engine Marketing | 2 Comments

Now that you have a new website, the next step is to get visitors to it! Learn how to get not only more, but quality traffic to your new website in this article!

Search Marketing vs. Email Marketing

By Cassandra Aw on June 13th, 2011
in Search Engine Marketing | No Comments

In anticipation of our soon-to-be-launched email marketing service, today’s post is dedicated to Email Marketing, and how it differs from Search Marketing.

Briefly, Search Marketing ensures that your website appears on search engine results every time customers search for a product or service you offer on, for example, Google or Yahoo!, while Email Marketing is a form of direct marketing that uses email as a medium of communication.

The New Google Display Network (GDN)

By Adrian Tan on July 12th, 2010
in Search Engine Marketing | 1 Comment

On the 18th of June, Google announced on their AdWords blog that the Google Content Network (GCN) will henceforth be known as the Google Display Network (GDN).

Is Targeting Mobile Devices Really That Effective?

By Eunice Khoo on June 23rd, 2010
in Search Engine Marketing | No Comments

The Device platform on the Google AdWords interface is a campaign setting feature that allows us to target text and image ads either to desktop, laptops and smart mobile devices that use full (HTML) browsers. Is it useful?

New enhancement features for Yahoo Search Campaigns

By Shuxian Huang on February 22nd, 2010
in Search Engine Marketing | No Comments

Yahoo released 2 major enhancements for their search advertising platform namely Network Distribution and Import Campaigns.

Performance Marketing – the right approach to SEM

By Jeff Shi on January 27th, 2010
in Search Engine Marketing | No Comments

Companies and ad agencies should not just focus on search engine marketing, i.e. focusing on gathering clicks for a website, but should go deeper and aim for performance marketing.

What You Need To Know About Google Content Network Now on Youtube

By Shuxian Huang on January 22nd, 2010
in Search Engine Marketing | No Comments

Feeling new and having problems getting started on advertising on the Google Content Network? Fret not, Google recently launched an interactive Youtube Brand channel with loads of resources that gives you insights in understanding this powerful advertising network and how it can help you in your business.

Have you tried the Yahoo Advanced Match Type?

By Shuxian Huang on December 24th, 2009
in Search Engine Marketing | 1 Comment

Let clickTRUE dissect Yahoo’s newly launched Advanced Keyword Match Feature for South East Asia Search Engine Marketing advertisers.

Gear Up For Your Christmas Online Search Campaign

By Shuxian Huang on December 18th, 2009
in Search Engine Marketing | No Comments

It’s the time of the year when everyone rushes for Christmas shopping, buys gifts and looks for the best deals online. So as marketers, how can you take advantage of the general festive and buying mood for the benefit of your online campaigns?