The clickTRUE Blog
Insights on Search, SEO, Social Media, Analytics, Conversions and more.

These Settings in an AdWords Search Campaign Are So Hidden Even Your Marketers May Not Know About Them

Wayne Liew
By Wayne Liew on April 23rd, 2015
in Search Engine Marketing | Comments Off

Last week, I had the opportunity to speak to 4 business owners. They were intrigued when I told them I help businesses generate leads using Google AdWords. They couldn’t wait to show me their AdWords account. Their campaigns are yielding results, but they are not satisfied. They know there’s plenty of room for improvement seeing [...]

B2B Marketing: 5-Steps To Supercharge Your Online Campaign For Leads

Nellie
By Nellie on March 23rd, 2015
in Search Engine Marketing | Comments Off

Digital marketing for the B2B (business-to-business) landscape can appear challenging and daunting to most. Depending on the industry that they are in, most marketers often find their campaigns facing low search traffic (as low as 10 searches per keyword per month), high cost per click (cpc) and difficulty in reaching the right customers. And the [...]

Is your SEM vendor doing a good job? Here are 5 tips to evaluate whether they are up to par.

Nellie
By Nellie on January 27th, 2015
in Search Engine Optimisation | Comments Off

Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit your store will most definitely make a purchase!   This unhealthy obsession for clicks is [...]

Optimise For Conversions Or Quality Score?

Jereme Wong
By Jereme Wong on June 11th, 2013
in Search Engine Marketing | Comments Off

Should you optimise your Landing Page for a better quality score or for conversions? Check out the reply in this video by Google Adwords expert and apply it to your campaign immediately!

Catching Up With Google, Facebook and Yahoo

Jereme Wong
By Jereme Wong on April 30th, 2013
in Search Engine Marketing | Comments Off

As partners with Google, Facebook and Yahoo, we got a first-hand view of these new frontiers of the digital world. Find out the new targeting features rolled out by these platforms.

SEM vs SEO – Which One First?

Ming Yeung
By Ming Yeung on June 25th, 2012
in Search Engine Optimisation | Comments Off

We are often asked this question by our client: Is SEM or SEO more effective for driving traffic to a new website? Does having a limited budget mean you should not do SEM? Learn what tips we share with our clients in this post.

An Easy to Follow, Step by Step Guide for Google AdWords

Ming Yeung
By Ming Yeung on June 22nd, 2012
in Search Engine Marketing | Comments Off

An extremely easy to follow step by step guide for using Google AdWords. Guaranteed to help you maximise your search engine marketing ROI on the platform.

How to Launch a Kick Ass SEM Campaign (3 of 3) – Adwords Testing and Optimisation

Ming Yeung
By Ming Yeung on June 20th, 2012
in Search Engine Marketing | Comments Off

Do you want to increase the clickthrough rate of your ad from 0.8% to 2.7% like how Howie Jacobsen did? Split testing, the final step of your Search Engine Marketing Campaign, is what separates you from your competition, and the big boys from the wannabes.

How to Launch a Kick Ass SEM Campaign (2 of 3) – Outrank Your Competitors’ Adwords Quality Score

Ming Yeung
By Ming Yeung on May 23rd, 2012
in Search Engine Marketing | 2 Comments

How effective your SEM campaign will be depends heavily on the relevance between your keywords, ad groups and landing page which determines your quality score. Learn how to set up your SEM campaign and get a high quality score so as to rank above your competitors!

How to Launch a Kick Ass SEM Campaign (1 of 3) – Research

Ming Yeung
By Ming Yeung on May 22nd, 2012
in Search Engine Marketing | Comments Off

If you are a B2B company providing computer maintenance, would you bid for ”computer repair”
as part of your SEM strategy? This article explains how keyword and customer research is critical as a foundation to getting better quality traffic. Dive in!

Page 1 of 512345
Convert. From visitors to leads to customers. Are you ready?