On the 18th of June, Google announced on their AdWords blog that the Google Content Network (GCN) will henceforth be known as the Google Display Network (GDN).

The Device platform on the Google AdWords interface is a campaign setting feature that allows us to target text and image ads either to desktop, laptops and smart mobile devices that use full (HTML) browsers. Is it useful?

Yahoo released 2 major enhancements for their search advertising platform namely Network Distribution and Import Campaigns.

Are you looking to advertise on YouTube but haven’t a clue where to start? We are here to help, so by the end of this blog entry, you will have a much better idea of the options available to you, and hopefully, have more confidence embarking on your advertising adventures on YouTube!

Companies and ad agencies should not just focus on search engine marketing, i.e. focusing on gathering clicks for a website, but should go deeper and aim for performance marketing.

Feeling new and having problems getting started on advertising on the Google Content Network? Fret not, Google recently launched an interactive Youtube Brand channel with loads of resources that gives you insights in understanding this powerful advertising network and how it can help you in your business.

Let clickTRUE dissect Yahoo’s newly launched Advanced Keyword Match Feature for South East Asia Search Engine Marketing advertisers.

It’s the time of the year when everyone rushes for Christmas shopping, buys gifts and looks for the best deals online. So as marketers, how can you take advantage of the general festive and buying mood for the benefit of your online campaigns?

Could Search Engine Marketing be the light at the end of the dark tunnel? Read on to see my take on what’s an effective marketing channel through these belt tightening times.

With a limited budget, what’s the best way to prioritize keywords for a Search Campaign? Here’s some quick tips for you!