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Search Marketing vs. Email Marketing

Cassandra Aw
By Cassandra Aw on June 13th, 2011
in Search Engine Marketing | Comments Off

In anticipation of our soon-to-be-launched email marketing service, today’s post is dedicated to Email Marketing, and how it differs from Search Marketing.

Briefly, Search Marketing ensures that your website appears on search engine results every time customers search for a product or service you offer on, for example, Google or Yahoo!, while Email Marketing is a form of direct marketing that uses email as a medium of communication.

The New Google Display Network (GDN)

Adrian Tan
By Adrian Tan on July 12th, 2010
in Search Engine Marketing | 1 Comment

On the 18th of June, Google announced on their AdWords blog that the Google Content Network (GCN) will henceforth be known as the Google Display Network (GDN).

Is Targeting Mobile Devices Really That Effective?

Eunice Khoo
By Eunice Khoo on June 23rd, 2010
in Search Engine Marketing | Comments Off

The Device platform on the Google AdWords interface is a campaign setting feature that allows us to target text and image ads either to desktop, laptops and smart mobile devices that use full (HTML) browsers. Is it useful?

New enhancement features for Yahoo Search Campaigns

Shuxian Huang
By Shuxian Huang on February 22nd, 2010
in Search Engine Marketing | Comments Off

Yahoo released 2 major enhancements for their search advertising platform namely Network Distribution and Import Campaigns.

Performance Marketing – the right approach to SEM

Jeff Shi
By Jeff Shi on January 27th, 2010
in Search Engine Marketing | Comments Off

Companies and ad agencies should not just focus on search engine marketing, i.e. focusing on gathering clicks for a website, but should go deeper and aim for performance marketing.

What You Need To Know About Google Content Network Now on Youtube

Shuxian Huang
By Shuxian Huang on January 22nd, 2010
in Search Engine Marketing | Comments Off

Feeling new and having problems getting started on advertising on the Google Content Network? Fret not, Google recently launched an interactive Youtube Brand channel with loads of resources that gives you insights in understanding this powerful advertising network and how it can help you in your business.

Have you tried the Yahoo Advanced Match Type?

Shuxian Huang
By Shuxian Huang on December 24th, 2009
in Search Engine Marketing | 1 Comment

Let clickTRUE dissect Yahoo’s newly launched Advanced Keyword Match Feature for South East Asia Search Engine Marketing advertisers.

Gear Up For Your Christmas Online Search Campaign

Shuxian Huang
By Shuxian Huang on December 18th, 2009
in Search Engine Marketing | Comments Off

It’s the time of the year when everyone rushes for Christmas shopping, buys gifts and looks for the best deals online. So as marketers, how can you take advantage of the general festive and buying mood for the benefit of your online campaigns?

Marketing In Such Dire Times

Sharmaine Teo
By Sharmaine Teo on December 14th, 2009
in Search Engine Marketing | Comments Off

Could Search Engine Marketing be the light at the end of the dark tunnel? Read on to see my take on what’s an effective marketing channel through these belt tightening times.

How Do I Prioritize Keywords For My Search Campaign?

Jeff Shi
By Jeff Shi on December 11th, 2009
in Search Engine Marketing | Comments Off

With a limited budget, what’s the best way to prioritize keywords for a Search Campaign? Here’s some quick tips for you!

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