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How to Launch a Kick Ass SEM Campaign (1 of 3) – Research

Ming Yeung
By Ming Yeung on May 22nd, 2012
in Search Engine Marketing | Comments Off

If you are a B2B company providing computer maintenance, would you bid for ”computer repair”
as part of your SEM strategy? This article explains how keyword and customer research is critical as a foundation to getting better quality traffic. Dive in!

How to Expand Your Paid Search Campaign’s Keyword List

Ming Yeung
By Ming Yeung on May 21st, 2012
in Search Engine Marketing | Comments Off

Do you know that you have a wealth of information – product intent and consumer intent – at your fingertips? Learn how to use it to expand your keyword list for your PPC campaigns!

Introducing Google’s New TrueView Video Ads and How Your Business Can Leverage It

Ming Yeung
By Ming Yeung on May 11th, 2012
in Social Media Marketing | 3 Comments

Google has a new TrueView advertising model on YouTube and we honestly think it could help your business to drive more effective branding and traffic via this channel. Read on to see the 4 different video inventories!

How to Get More Visitors to Your New Website

Ming Yeung
By Ming Yeung on May 9th, 2012
in Search Engine Marketing | 2 Comments

Now that you have a new website, the next step is to get visitors to it! Learn how to get not only more, but quality traffic to your new website in this article!

Search Marketing vs. Email Marketing

Cassandra Aw
By Cassandra Aw on June 13th, 2011
in Search Engine Marketing | Comments Off

In anticipation of our soon-to-be-launched email marketing service, today’s post is dedicated to Email Marketing, and how it differs from Search Marketing.

Briefly, Search Marketing ensures that your website appears on search engine results every time customers search for a product or service you offer on, for example, Google or Yahoo!, while Email Marketing is a form of direct marketing that uses email as a medium of communication.

The New Google Display Network (GDN)

Adrian Tan
By Adrian Tan on July 12th, 2010
in Search Engine Marketing | 1 Comment

On the 18th of June, Google announced on their AdWords blog that the Google Content Network (GCN) will henceforth be known as the Google Display Network (GDN).

Is Targeting Mobile Devices Really That Effective?

Eunice Khoo
By Eunice Khoo on June 23rd, 2010
in Search Engine Marketing | Comments Off

The Device platform on the Google AdWords interface is a campaign setting feature that allows us to target text and image ads either to desktop, laptops and smart mobile devices that use full (HTML) browsers. Is it useful?

New enhancement features for Yahoo Search Campaigns

Shuxian Huang
By Shuxian Huang on February 22nd, 2010
in Search Engine Marketing | Comments Off

Yahoo released 2 major enhancements for their search advertising platform namely Network Distribution and Import Campaigns.

Performance Marketing – the right approach to SEM

Jeff Shi
By Jeff Shi on January 27th, 2010
in Search Engine Marketing | Comments Off

Companies and ad agencies should not just focus on search engine marketing, i.e. focusing on gathering clicks for a website, but should go deeper and aim for performance marketing.

What You Need To Know About Google Content Network Now on Youtube

Shuxian Huang
By Shuxian Huang on January 22nd, 2010
in Search Engine Marketing | Comments Off

Feeling new and having problems getting started on advertising on the Google Content Network? Fret not, Google recently launched an interactive Youtube Brand channel with loads of resources that gives you insights in understanding this powerful advertising network and how it can help you in your business.

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