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Have you tried the Yahoo Advanced Match Type?

Shuxian Huang
By Shuxian Huang on December 24th, 2009
in Search Engine Marketing | 1 Comment

Let clickTRUE dissect Yahoo’s newly launched Advanced Keyword Match Feature for South East Asia Search Engine Marketing advertisers.

Gear Up For Your Christmas Online Search Campaign

Shuxian Huang
By Shuxian Huang on December 18th, 2009
in Search Engine Marketing | Comments Off

It’s the time of the year when everyone rushes for Christmas shopping, buys gifts and looks for the best deals online. So as marketers, how can you take advantage of the general festive and buying mood for the benefit of your online campaigns?

Marketing In Such Dire Times

Sharmaine Teo
By Sharmaine Teo on December 14th, 2009
in Search Engine Marketing | Comments Off

Could Search Engine Marketing be the light at the end of the dark tunnel? Read on to see my take on what’s an effective marketing channel through these belt tightening times.

How Do I Prioritize Keywords For My Search Campaign?

Jeff Shi
By Jeff Shi on December 11th, 2009
in Search Engine Marketing | Comments Off

With a limited budget, what’s the best way to prioritize keywords for a Search Campaign? Here’s some quick tips for you!

How To Set Up Your Search Engine Marketing Campaign

Faye Foo
By Faye Foo on December 10th, 2009
in Search Engine Marketing | 2 Comments

Search Engine Marketing (or Pay-per-click Marketing known to some), is rapidly breaking through as a competent and efficacious online customer acquisition channel. A significant number of companies (from the SMEs to MNCs) are now taking to this source of marketing very seriously simply because, a well-executed campaign will bring about massive returns on investment. We will give you some tips on how to setup your first campaign.

4 Types Of Keywords For Your Search Campaign

Jeff Shi
By Jeff Shi on November 30th, 2009
in Search Engine Marketing | 2 Comments

The following are some of types of keywords you should pay attention to when you start thinking of keywords for your Search Engine Marketing campaign.

Query Suggest – A Concern For Search Engine Marketers?

Tami Duad
By Tami Duad on November 20th, 2009
in Search Engine Marketing | Comments Off

We very much depend on the query suggest technology these days. It starts of by typing in just the first few letters of your search term and VOILA! It automatically completes your search term for you and lists out a slew of related keywords to aid your research. Will this aid become a concern for Search Engine Marketers?

Yahoo! Content Match, Eyebrows, and… PRON?

Jeff Shi
By Jeff Shi on November 13th, 2009
in Search Engine Marketing | Comments Off

Some of us may have experience running campaigns on Yahoo’s search engine but have you heard of Content Matching, Eyebrows, and… PRON? ;-) Let me explain what they are…

Making The Switch

Faye Foo
By Faye Foo on November 12th, 2009
in Search Engine Marketing | Comments Off

Having been exposed mainly to social media trends and statistical information, the latest yays and nays of the whole social media platform and the likes, and now seeing how its mandatory to learn and understand new terms like placements, CPC, CPM, bids, keywords, adwords, how this whole SEM system work– is basically a whole new ball game for me altogether. (after my first adwords lesson online, my eyes zeroed in on the text/image advertisements on the top, right and bottom advertisements; thinking about how much effort is put into the ad appearing!)

View-through Conversion Reports on the Google Content Network

Tami Duad
By Tami Duad on November 2nd, 2009
in Search Engine Marketing | Comments Off

The “View-Through conversion reports” feature from Google AdWords measures the number of online conversions that happened within 30 days after a user sees your display ad but does not click on any of the ads in the Google Content Network site.

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