The clickTRUE Blog
Insights on Search, SEO, Social Media, Analytics, Conversions and more.

I want to:
Get the latest updates on Search, Social Media, Analytics and Conversion Optimisation!

Also visit us on:

Advertiser Threatens Suicide To Get Help from Google

Jereme Wong
By Jereme Wong on September 9th, 2009
in Search Engine Marketing | 2 Comments

This news got my attention when I checked my Twitter stream this morning: Google AdWords Advertiser Threatens Suicide To Get Google’s Attention! Apparently, the advertiser from India has threatened to kill himself in a thread posted on Google AdWords Help. Desperate but real.

A Guide To Managing Campaigns On Google Content Network

Jeff Shi
By Jeff Shi on July 13th, 2009
in Search Engine Marketing | Comments Off

In my previous article, we talked about the advertising opportunities within Google Content Network. So what’s next?

Session-based Broad Match in Google Adwords

Shuxian Huang
By Shuxian Huang on July 6th, 2009
in Search Engine Marketing | 1 Comment

I was running my usual search query report to optimise my campaign one day when I came across a search query match type that looked unfamilar from the usual 3 : Broad, Phrase and Exact. It was a match type mentioned as Broad (Session-Based). So, what exactly is this new match type about?

SEM Education?

Jeff Shi
By Jeff Shi on July 6th, 2009
in Search Engine Marketing | Comments Off

Search engine marketing, and online marketing as a whole, has picked up a lot in recent years, and the industry has indeed moved on from simple keywords and ads a few years ago into the conversions, web visitor tracking and the ROI tracking we see today.

D.I.Y image ads with Google display ad builder

Jeff Shi
By Jeff Shi on July 6th, 2009
in Search Engine Marketing | Comments Off

Since the launch of Google’s display ad builder, it has definitely aid many advertisers in their efforts to maximize the reach of their ads on GCN. This is exactly the purpose of this tool, particularly for advertisers with a smaller budget. No more cost worries on creative designs.

No reason to say No to Google Content Network

Jeff Shi
By Jeff Shi on June 18th, 2009
in Search Engine Marketing | Comments Off

I came across this video on Google Content Network (GCN) recently, a pretty useful 7 minutes guide to understanding this powerful ad network.

Do you trust keyword tools?

Tami Duad
By Tami Duad on June 10th, 2009
in Search Engine Marketing | Comments Off

“Trust” is such a bold word–not to mention plenty of strings attached to it! That I personally would not identify as the best word to describe my thoughts on tools, such as the one mentioned by this short article I recently came across.

Quality Score – The SEM Colonel’s Original Recipe

Jeff Shi
By Jeff Shi on June 10th, 2009
in Search Engine Marketing | Comments Off

When it comes to Search Engine Marketing, one very crucial factor in a successful campaign that many may not have thought deeply about is the Quality Score of keywords within the campaign.

Google Bombing

Faye Foo
By Faye Foo on June 2nd, 2009
in Search Engine Marketing | Comments Off

A Google bomb (or “link bomb”) is an Internet Slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search- often with humorous or political intentions.

Beat the Competition by Anticipating Traffic Changes

Faye Foo
By Faye Foo on May 28th, 2009
in Search Engine Marketing | Comments Off

Im pretty sure everyone knows what to “beat the competition” mean, what about “anticipating traffic changes?” Traffic in this case means- the amount of visitors that a Web site receives. So how exactly do we go about anticipating such? The author suggests:

Page 4 of 512345
Convert. From visitors to leads to customers. Are you ready?