The clickTRUE Blog
Insights on Search, SEO, Social Media, Analytics, Conversions and more.

Setting Up Your Search Engine Marketing Campaign Structure

Tami Duad
By Tami Duad on October 8th, 2009
in Search Engine Marketing | Comments Off

Thinking about creating your first Search Engine Marketing (SEM) campaign? Well here’s a brief definition of a Search Engine Marketing campaign structure for all of you newbies out there!

Your 5 Take-aways In Google AdWords Quality Score

Jeff Shi
By Jeff Shi on September 10th, 2009
in Search Engine Marketing | 3 Comments

Google recently added a Quality Score Guide to their Adwords, which is a beginners guide to inform advertisers about what is quality score. Here are my 5 take-aways with regards to quality score.

Advertiser Threatens Suicide To Get Help from Google

Jereme Wong
By Jereme Wong on September 9th, 2009
in Search Engine Marketing | 2 Comments

This news got my attention when I checked my Twitter stream this morning: Google AdWords Advertiser Threatens Suicide To Get Google’s Attention! Apparently, the advertiser from India has threatened to kill himself in a thread posted on Google AdWords Help. Desperate but real.

A Guide To Managing Campaigns On Google Content Network

Jeff Shi
By Jeff Shi on July 13th, 2009
in Search Engine Marketing | Comments Off

In my previous article, we talked about the advertising opportunities within Google Content Network. So what’s next?

Session-based Broad Match in Google Adwords

Shuxian Huang
By Shuxian Huang on July 6th, 2009
in Search Engine Marketing | 1 Comment

I was running my usual search query report to optimise my campaign one day when I came across a search query match type that looked unfamilar from the usual 3 : Broad, Phrase and Exact. It was a match type mentioned as Broad (Session-Based). So, what exactly is this new match type about?

SEM Education?

Jeff Shi
By Jeff Shi on July 6th, 2009
in Search Engine Marketing | Comments Off

Search engine marketing, and online marketing as a whole, has picked up a lot in recent years, and the industry has indeed moved on from simple keywords and ads a few years ago into the conversions, web visitor tracking and the ROI tracking we see today.

D.I.Y image ads with Google display ad builder

Jeff Shi
By Jeff Shi on July 6th, 2009
in Search Engine Marketing | Comments Off

Since the launch of Google’s display ad builder, it has definitely aid many advertisers in their efforts to maximize the reach of their ads on GCN. This is exactly the purpose of this tool, particularly for advertisers with a smaller budget. No more cost worries on creative designs.

No reason to say No to Google Content Network

Jeff Shi
By Jeff Shi on June 18th, 2009
in Search Engine Marketing | Comments Off

I came across this video on Google Content Network (GCN) recently, a pretty useful 7 minutes guide to understanding this powerful ad network.

Do you trust keyword tools?

Tami Duad
By Tami Duad on June 10th, 2009
in Search Engine Marketing | Comments Off

“Trust” is such a bold word–not to mention plenty of strings attached to it! That I personally would not identify as the best word to describe my thoughts on tools, such as the one mentioned by this short article I recently came across.

Quality Score – The SEM Colonel’s Original Recipe

Jeff Shi
By Jeff Shi on June 10th, 2009
in Search Engine Marketing | Comments Off

When it comes to Search Engine Marketing, one very crucial factor in a successful campaign that many may not have thought deeply about is the Quality Score of keywords within the campaign.

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