The clickTRUE BlogInsights on Search, SEO, Social Media, Analytics, Conversions and more.
A Guide To Managing Campaigns On Google Content Network
in Search Engine Marketing | No Comments
In my previous article, we talked about the advertising opportunities within Google Content Network. So what’s next?
Session-based Broad Match in Google Adwords
in Search Engine Marketing | 1 Comment
I was running my usual search query report to optimise my campaign one day when I came across a search query match type that looked unfamilar from the usual 3 : Broad, Phrase and Exact. It was a match type mentioned as Broad (Session-Based). So, what exactly is this new match type about?
SEM Education?
in Search Engine Marketing | No Comments
Search engine marketing, and online marketing as a whole, has picked up a lot in recent years, and the industry has indeed moved on from simple keywords and ads a few years ago into the conversions, web visitor tracking and the ROI tracking we see today.
D.I.Y image ads with Google display ad builder
in Search Engine Marketing | No Comments
Since the launch of Google’s display ad builder, it has definitely aid many advertisers in their efforts to maximize the reach of their ads on GCN. This is exactly the purpose of this tool, particularly for advertisers with a smaller budget. No more cost worries on creative designs.
No reason to say No to Google Content Network
in Search Engine Marketing | No Comments
I came across this video on Google Content Network (GCN) recently, a pretty useful 7 minutes guide to understanding this powerful ad network.
Do you trust keyword tools?
in Search Engine Marketing | 1 Comment
“Trust” is such a bold word–not to mention plenty of strings attached to it! That I personally would not identify as the best word to describe my thoughts on tools, such as the one mentioned by this short article I recently came across.
Quality Score – The SEM Colonel’s Original Recipe
in Search Engine Marketing | No Comments
When it comes to Search Engine Marketing, one very crucial factor in a successful campaign that many may not have thought deeply about is the Quality Score of keywords within the campaign.
Google Bombing
in Search Engine Marketing | No Comments
A Google bomb (or “link bomb”) is an Internet Slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search- often with humorous or political intentions.
Beat the Competition by Anticipating Traffic Changes
in Search Engine Marketing | No Comments
Im pretty sure everyone knows what to “beat the competition” mean, what about “anticipating traffic changes?” Traffic in this case means- the amount of visitors that a Web site receives. So how exactly do we go about anticipating such? The author suggests:
Recession Survival Tips: Making Pay-Per-Clicks Pay Off!
in Search Engine Marketing | No Comments
This article shares some recession-worthy survival tips for firms that deal largely with Internet Marketing; they talk about topics such as re-evaluating keywords, testing your call to action and also how to strategize for affinities! After reading the article, something struck a cord with me; especially when I read about the methods on how to [...]
