BBC announced in November last year that the headlines on the BBC News website will be optimised so that it is easier for users to find story pages via search engines. We discuss.

A “hidden text” is also known as “invisible text” or “fake text”. It is a hidden textual content which human visitors cannot view it, but still is readable by search engines. The idea of this process is too load the web page with important keyword phrases.

The goal of a search engine is to return the best results to its users. We provide some info on how Google understand its users’ language and interprets synonyms.

We discuss link diversity link diversity: “Acquiring different types or diversity of links from a variety of sources is always better than multiple links from one source.”

Social bookmarking (Digg, StumbleUpon, Reddit) is a good channel to spread content and links. It increases a website’s visibility to a wide pool of audience out there, leading to a possible increase in traffic. We provide some tips to achieve the said increase in visibility.

Google Analytics can be used to track Search Engine Optimisation (SEO) campaigns. Let clickTRUE introduce a few reports useful for tracking your SEO progress.

Aside from new products like Google Chrome, Wave and Android, Google also announced “Google Caffeine” back in August 2009. Let clickTRUE discuss what Caffeine means to the presentation of search results.

The most basic role of being an SEO or a SEO company is telling your client about the risks involved. Advising them with honesty on the pros and cons of launching a SEO campaign. Being transparent with the techniques and tactics used on their website.

Internal Linking refers to having relevant keyword anchor text links pointing to internal pages within your own website. This will be a quick sharing about an SEO technique that is commonly overlooked nowadays – Internal Linking.

You won’t get more than 2 web pages listed per domain on search results, so SEO your multimedia content to get them listed as well.