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How To Increase The Marketing Effectiveness Of Your Facebook Page

Jereme Wong
By Jereme Wong on October 24th, 2012
in Social Media Marketing | Comments Off

Known as the Edgerank Algorithm, Facebook uses several in built calculations to determine who will receive the updates, this is what limits the visibility of your updates. Read on and discover 6 tips to increase the marketing effectiveness of your Facebook Page.

How To Screw Up Social Media and Get More Fans “Magically”

Ming Yeung
By Ming Yeung on June 29th, 2012
in Social Media Marketing | Comments Off

Is all publicity good? In a bid to stake a claim amongst all the noise on social media today, is it a viable option to screw up our social media campaigns? Join me as we take a look at some intriguing examples ranging from the Red Cross to McDonald’s.

Introducing Google’s New TrueView Video Ads and How Your Business Can Leverage It

Ming Yeung
By Ming Yeung on May 11th, 2012
in Social Media Marketing | 3 Comments

Google has a new TrueView advertising model on YouTube and we honestly think it could help your business to drive more effective branding and traffic via this channel. Read on to see the 4 different video inventories!

Singapore retail malls scale up consumer engagement on social media

Jereme Wong
By Jereme Wong on February 14th, 2012
in Social Media Marketing | Comments Off

We find out how how malls in Singapore are building up a sizable group of followers through social media.

Opportunities for Singapore banks to further embrace social media

Jereme Wong
By Jereme Wong on February 8th, 2012
in Social Media Marketing | Comments Off

How are banks in Singapore leveraging on social media to market and brand their products and services?

8 Tips For Building A Great Facebook Page

Cassandra Aw
By Cassandra Aw on July 12th, 2011
in Social Media Marketing | Comments Off

Having a Facebook page is an integral part of most companies' social media campaigns, and it's easy to see why. And if you aren't yet convinced about the wonders a Facebook page can do for your overall marketing strategy, just take a look at this article from Copyblogger. But what makes people want to like [...]

What Makes An Awesome Social Media Marketer

Cassandra Aw
By Cassandra Aw on July 6th, 2011
in Social Media Marketing | Comments Off

We all know that social media marketing is all the rage now, but few of us have any idea as to how to get about embarking on a suitable campaign. One great tip clickTRUE has for you? Hire an awesome social media marketer – and you'll be all set. After all, as its name suggests, [...]

Social Media Trends in Singapore 2011

Cassandra Aw
By Cassandra Aw on July 4th, 2011
in Social Media Marketing | 2 Comments

Remember this post on Singapore's social media scene that we posted last year? Since then, social media trends in Singapore have evolved somewhat. Facebook, Twitter and Youtube remain mainstays of our social media scene, but other social networks boosting functions and features quite different from what we were used to have popped up and are [...]

Reacting To Negative Feedback in Social Media – Part 2

Cassandra Aw
By Cassandra Aw on June 16th, 2011
in Social Media Marketing | Comments Off

Leaping onto the social media bandwagon is often viewed as a risky move by companies, because it essentially means you are letting everyone out there see what others think of your company. There is always the fear of having to deal with negative feedback making its rounds on social networks. In our last post, Reacting [...]

Reacting To Negative Feedback on Social Media: Part 1

Cassandra Aw
By Cassandra Aw on June 15th, 2011
in Social Media Marketing | 4 Comments

Unless you live in a cave, by now you should have heard of Nando’s recent major customer service boo-boo involving Singaporean actress Joanne Peh, and the resulting media furore when Peh took her anger onto Twitter.

The Nando’s incident illustrates an important point. Just as how a compliment posted on a social network can, through the word of mouse, bring your company even more profits, a misstep in how you present yourself to your customers can easily undo the years of hard work that went into building up your reputation.

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