The clickTRUE BlogInsights on Search, SEO, Social Media, Analytics, Conversions and more.
How To Increase The Marketing Effectiveness Of Your Facebook Page
in Social Media Marketing | No Comments
Known as the Edgerank Algorithm, Facebook uses several in built calculations to determine who will receive the updates, this is what limits the visibility of your updates. Read on and discover 6 tips to increase the marketing effectiveness of your Facebook Page.
How To Screw Up Social Media and Get More Fans “Magically”
in Social Media Marketing | No Comments
Is all publicity good? In a bid to stake a claim amongst all the noise on social media today, is it a viable option to screw up our social media campaigns? Join me as we take a look at some intriguing examples ranging from the Red Cross to McDonald’s.
Introducing Google’s New TrueView Video Ads and How Your Business Can Leverage It
in Social Media Marketing | 3 Comments
Google has a new TrueView advertising model on YouTube and we honestly think it could help your business to drive more effective branding and traffic via this channel. Read on to see the 4 different video inventories!
Singapore retail malls scale up consumer engagement on social media
in Social Media Marketing | No Comments
We find out how how malls in Singapore are building up a sizable group of followers through social media.
Opportunities for Singapore banks to further embrace social media
in Social Media Marketing | No Comments
How are banks in Singapore leveraging on social media to market and brand their products and services?
8 Tips For Building A Great Facebook Page
in Social Media Marketing | No Comments
Having a Facebook page is an integral part of most companies' social media campaigns, and it's easy to see why. And if you aren't yet convinced about the wonders a Facebook page can do for your overall marketing strategy, just take a look at this article from Copyblogger. But what makes people want to like [...]
What Makes An Awesome Social Media Marketer
in Social Media Marketing | No Comments
We all know that social media marketing is all the rage now, but few of us have any idea as to how to get about embarking on a suitable campaign. One great tip clickTRUE has for you? Hire an awesome social media marketer – and you'll be all set. After all, as its name suggests, [...]
Social Media Trends in Singapore 2011
in Social Media Marketing | 5 Comments
Remember this post on Singapore's social media scene that we posted last year? Since then, social media trends in Singapore have evolved somewhat. Facebook, Twitter and Youtube remain mainstays of our social media scene, but other social networks boosting functions and features quite different from what we were used to have popped up and are [...]
Reacting To Negative Feedback in Social Media – Part 2
in Social Media Marketing | No Comments
Leaping onto the social media bandwagon is often viewed as a risky move by companies, because it essentially means you are letting everyone out there see what others think of your company. There is always the fear of having to deal with negative feedback making its rounds on social networks. In our last post, Reacting [...]
Reacting To Negative Feedback on Social Media: Part 1
in Social Media Marketing | 4 Comments
Unless you live in a cave, by now you should have heard of Nando’s recent major customer service boo-boo involving Singaporean actress Joanne Peh, and the resulting media furore when Peh took her anger onto Twitter.
The Nando’s incident illustrates an important point. Just as how a compliment posted on a social network can, through the word of mouse, bring your company even more profits, a misstep in how you present yourself to your customers can easily undo the years of hard work that went into building up your reputation.
