The clickTRUE Blog

Insights on Search, SEO, Social Media, Analytics, Conversions and more.

Introducing Google’s New TrueView Video Ads and How Your Business Can Leverage It

By Ming Yeung on May 11th, 2012
in Social Media Marketing | 3 Comments

Google has a new TrueView advertising model on YouTube and we honestly think it could help your business to drive more effective branding and traffic via this channel. Read on to see the 4 different video inventories!

Singapore retail malls scale up consumer engagement on social media

By Jereme Wong on February 14th, 2012
in Social Media Marketing | No Comments

We find out how how malls in Singapore are building up a sizable group of followers through social media.

Opportunities for Singapore banks to further embrace social media

By Jereme Wong on February 8th, 2012
in Social Media Marketing | No Comments

How are banks in Singapore leveraging on social media to market and brand their products and services?

8 Tips For Building A Great Facebook Page

By Cassandra Aw on July 12th, 2011
in Social Media Marketing | No Comments

Having a Facebook page is an integral part of most companies' social media campaigns, and it's easy to see why. And if you aren't yet convinced about the wonders a Facebook page can do for your overall marketing strategy, just take a look at this article from Copyblogger. But what makes people want to like [...]

What Makes An Awesome Social Media Marketer

By Cassandra Aw on July 6th, 2011
in Social Media Marketing | No Comments

We all know that social media marketing is all the rage now, but few of us have any idea as to how to get about embarking on a suitable campaign. One great tip clickTRUE has for you? Hire an awesome social media marketer – and you'll be all set. After all, as its name suggests, [...]

Social Media Trends in Singapore 2011

By Cassandra Aw on July 4th, 2011
in Social Media Marketing | 5 Comments

Remember this post on Singapore's social media scene that we posted last year? Since then, social media trends in Singapore have evolved somewhat. Facebook, Twitter and Youtube remain mainstays of our social media scene, but other social networks boosting functions and features quite different from what we were used to have popped up and are [...]

Reacting To Negative Feedback in Social Media – Part 2

By Cassandra Aw on June 16th, 2011
in Social Media Marketing | No Comments

Leaping onto the social media bandwagon is often viewed as a risky move by companies, because it essentially means you are letting everyone out there see what others think of your company. There is always the fear of having to deal with negative feedback making its rounds on social networks. In our last post, Reacting [...]

Reacting To Negative Feedback on Social Media: Part 1

By Cassandra Aw on June 15th, 2011
in Social Media Marketing | 4 Comments

Unless you live in a cave, by now you should have heard of Nando’s recent major customer service boo-boo involving Singaporean actress Joanne Peh, and the resulting media furore when Peh took her anger onto Twitter.

The Nando’s incident illustrates an important point. Just as how a compliment posted on a social network can, through the word of mouse, bring your company even more profits, a misstep in how you present yourself to your customers can easily undo the years of hard work that went into building up your reputation.

Great Use Of Social Media Marketing in Singapore

By Cassandra Aw on June 10th, 2011
in Social Media Marketing | 1 Comment

Well-executed social media marketing campaigns can help your company acquire a highly involved and engaged audience, and this is especially significant in Singapore, where “brands risk being sidelined if they don’t engage consumers in social media”. Of course, all this is easier said than done, but there are plenty of brands which have embarked on social media marketing projects in Singapore with great results. In this post we will look at 4 great examples and the important lessons we can extract from them.

What Does Social Media Have To Do With My Business?

By Cassandra Aw on May 31st, 2011
in Social Media Marketing | 3 Comments

Today I came across this very interesting article on the use of social media by luxury brands, which got me thinking, because speaking from the POV of a communications student, the first thing my professor taught about advertising is that a brand's positioning needs to be focused and concise. Which does make it puzzling why [...]