Making The Switch

Right.. so I’ve made the switch, Im no longer the “marketing intern“, Im officially in the sales division! As you know, sales and marketing are closely integrated; when you can see the whole picture from the client’s point of view, only then can you alter your marketing campaigns geared towards meeting their needs. Comprendo?

Having been exposed mainly to social media trends and statistical information, the latest yays and nays of the whole social media platform and the likes, and now seeing how its mandatory to learn and understand new terms like placements, CPC, CPM, bids, keywords, adwords, how this whole SEM system work– is basically a whole new ball game for me altogether. (after my first adwords lesson online, my eyes zeroed in on the text/image advertisements on the top, right and bottom advertisements; thinking about how much effort is put into the ad appearing!)

I’d probably bore fellow SEM veterans with these terms, but for those eager beavers (like me) that are always up for learning new things/terms.. this one’s for you!

(just to name a few………)

1. Google Adwords- Google’s advertising program based on cost-per-click pricing.
2. Impression- The “Impr” located on your reporting statistics refers to the number of “impressions” for your ad. The number of impressions is the number of times an ad is displayed on Google or on sites or products in the Google Network.
3. Campaign- Campaigns are used to give structure to the products or services you want to advertise. The ads in a given campaign share the same daily budget, language and location targeting, end dates, and syndication options. Within each campaign, you can create one or more ad groups. While a campaign may represent a broad product class, the ad groups within that campaign can be more focused on the specific product you want to advertise.
4. Ad Group- An ad group contains one or more ads which target a set of keywords, placements, or both. You set a bid, or price, to be used when your ad is triggered by the keywords or placements in the ad group. This is called a cost per click (CPC) or cost per thousand impressions (CPM) bid. You may also set prices for individual keywords or placements within the ad group.
5. Landing Page- An active webpage where customers will ‘land’ when they click your ad. The web address for this page is often called a ‘destination URL’ or ‘clickthrough URL.’
6. Pay-per-click (PPC)- The pricing structure used by some online channels to charge an advertiser each time a user clicks on the advertiser’s ad. The amount is usually set by the advertiser, not by the channel. Also called cost-per-click (CPC).

(source: Google; click me to learn more!)

As of now, there’s still a million and one things to discover and at the end of this, I hope to able to take to this like a duck to water (as usual, being very optimistic)!

Bookmark our blog site and return to uncover this exhilarating, heart thumping journey of mine, with me!