On the 18th of June, Google announced on their AdWords blog that the Google Content Network (GCN) will henceforth be known as the Google Display Network (GDN).

clickTRUE, together with Google Singapore, will be holding the “Strategic Online Marketing Seminar” on the 17th and 30th June 2010. Learn how to make use of Adwords, Analytics, and Social Media to effectively grow your business online. (Hurry! 80% of the seats are already taken up. Get your seat now!)

Google has recently launched their latest experimental playground for online marketers to get updated on their release of new ad initiatives for search advertising. These includes new ad extensions and ad models which can possibly help you reach out to more targeted audiences that potentially give better success to meet advertising goals.

Clever marketing and a bit of creativity can help create an extremely effective advertising campaign. See how one unemployed man used his creativity to secure a job with just $6 and several really well chosen keywords.

Are you looking to advertise on YouTube but haven’t a clue where to start? We are here to help, so by the end of this blog entry, you will have a much better idea of the options available to you, and hopefully, have more confidence embarking on your advertising adventures on YouTube!

Search Engine Marketing (or Pay-per-click Marketing known to some), is rapidly breaking through as a competent and efficacious online customer acquisition channel. A significant number of companies (from the SMEs to MNCs) are now taking to this source of marketing very seriously simply because, a well-executed campaign will bring about massive returns on investment. We will give you some tips on how to setup your first campaign.

My experience on taking the Google AdWords Professional (GAP) Exam.

The “View-Through conversion reports” feature from Google AdWords measures the number of online conversions that happened within 30 days after a user sees your display ad but does not click on any of the ads in the Google Content Network site.

Google regularly provides you with more keywords for your campaign in order to allow you to target more web users and not lose out on any missed opportunities. However, after reviewing this new tool, I have mixed reactions to this new item provided by Google.

Hardware Zone is proud to announce that Google Inc. has added Hardware Zone(”HWZ”) as Google’s new Authorised Reseller in Singapore .