The Device platform on the Google AdWords interface is a campaign setting feature that allows us to target text and image ads either to desktop, laptops and smart mobile devices that use full (HTML) browsers. Is it useful?
Feeling new and having problems getting started on advertising on the Google Content Network? Fret not, Google recently launched an interactive Youtube Brand channel with loads of resources that gives you insights in understanding this powerful advertising network and how it can help you in your business.
Search Engine Marketing (or Pay-per-click Marketing known to some), is rapidly breaking through as a competent and efficacious online customer acquisition channel. A significant number of companies (from the SMEs to MNCs) are now taking to this source of marketing very seriously simply because, a well-executed campaign will bring about massive returns on investment. We will give you some tips on how to setup your first campaign.
The “View-Through conversion reports” feature from Google AdWords measures the number of online conversions that happened within 30 days after a user sees your display ad but does not click on any of the ads in the Google Content Network site.
It seems that Google is proactively pushing out improvements for AdWords users out there after the release of the New AdWords interface a few months back. With the release of the opportunities tab (check out Jeff’s take on the new feature!), it is now time for the keyword tool to have its own updated version in beta as well.
In preparation of my trip to Google’s office in USA for their annual Google Analytics Authorised Consultant summit, I was looking for the web link to apply for an Electronic System for Travel Authorisation (ESTA). Instead, I discovered a possible scam site marketing aggressively using Google AdWords.
Google regularly provides you with more keywords for your campaign in order to allow you to target more web users and not lose out on any missed opportunities. However, after reviewing this new tool, I have mixed reactions to this new item provided by Google.
Heard about the new Doubleclick Ad Exchange yet? Well, its not to late to know now that Google is offering a online marketplace for advertisers and publishers to buy and sell display ads.
As agencies and advertisers, this do sound like good news to us. Ever gotten yourself into a headache when planning for display ad [...]
Almost everyone who is new to Search Engine Marketing is obsessed about getting a top position for their ad. So, why exactly do we want a high ad position? And is it important to have one?
Always wanted to know how much more you have to bid to gain the desired number of clicks and impressions? Now with the new Adwords Bid Simulator, it provides information that you wish you could “foresee” when you manage your campaigns.
