Companies and ad agencies should not just focus on search engine marketing, i.e. focusing on gathering clicks for a website, but should go deeper and aim for performance marketing.

clickTRUE recommends a few important steps to be taken prior to dissecting and referencing the data from your Google Analytics implementation.

Let clickTRUE introduce the Tracking Code Setup Wizard on Google Analytics. This Wizard will be available when you create a profile for the campaign that you wish to track and will simplify the installation process (slightly).

Google Analytics can be used to track Search Engine Optimisation (SEO) campaigns. Let clickTRUE introduce a few reports useful for tracking your SEO progress.

If you are a webmaster or campaign manager who is new to Google Analytics, this post will provide you with a short overview on some of the essential terms or jargons that you should understand.

Google has just implemented Annotations, which allows you to place notes on the dips and spike in your Google Analytics charts. clickTRUE Singapore explores the leveraging of this tool for our clients.

This post is written for all the newbies out there who either own a website or manage one. If you are looking at help to track your current website activity, you are definitely on the right mindset to get more out of your website. Read more to see how you could start tracking your website today!

Google’s Chief Economist, Hal Varian, shares with us on how Google Trends could be used to measure and even forecast (or more accurately, “present”-cast) economic trends at GAAC Summit 2009.

The second day of the Google Analytics Authorised Consultant (GAAC) Summit was kicked off with a bang by THE Avinash Kaushik of Occam’s Razor fame. Avinash is highly respected in the online world, sort of like the de facto Guru for all things web analytics related. He was here to share his views on the future of analytics.

As the first Google Analytics Authorised Consultant (GAAC) in South East Asia, we were extended an invitation to the annual GAAC Summit held at Google’s birthplace in Mountain View, USA. For Day 1, the keynote was by Dan Siroker, Fomer Director of Analytics in the Obama Presidential Campaign team.