We see that the mobility in internet access has changed the web experience for users as a whole and extended the reach from advertisers to the consumers on a different level. It could be the time to explore this platform for business to integrate it as part of the marketing mix.

In late 2009, Google’s purchase of AdMob at $750m caused a stir in the advertising world. This acquisition by Google (its 3rd most expensive next to Youtube and Doubleclick) highlighted to the industry how important mobile ads were projected to be in the coming years.