According the a recent Nielsen survey which covered more than 27,000 consumers across 52 countries, 47% of respondents will accept more advertising for free content, and 64% believed that there should be no ads if they must pay for online content.
It’s the time of the year when everyone rushes for Christmas shopping, buys gifts and looks for the best deals online. So as marketers, how can you take advantage of the general festive and buying mood for the benefit of your online campaigns?
When I talk to marketers these days, one of the most frequently cited needs I hear about is the ability to measure (and make sense of) results from online campaigns. – by Steve Latham
clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (”SPH Magazines”) is now Advertlets Sdn Bhd (”Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.
