The Agency Of The Year Awards 2010 organised by Marketing Magazine was recently held at a gala event in Shangri-La Hotel. We participated and walked away as finalists in the Search Marketing Agency category.

Clever marketing and a bit of creativity can help create an extremely effective advertising campaign. See how one unemployed man used his creativity to secure a job with just $6 and several really well chosen keywords.

This Mother’s Day, other than celebrating it with the all the mums in the family, I decided to take a look at the online statistics surrounding this special day. I was surprised to see a 300% growth in search volume comparing against last year. Read on to find out what else I found out.

Optimisation may sound very “corporate-speak” and very vague but let me further explain what this word means and how I apply one guideline when i do optimisation.

Yahoo released 2 major enhancements for their search advertising platform namely Network Distribution and Import Campaigns.

Are you looking to advertise on YouTube but haven’t a clue where to start? We are here to help, so by the end of this blog entry, you will have a much better idea of the options available to you, and hopefully, have more confidence embarking on your advertising adventures on YouTube!

Companies and ad agencies should not just focus on search engine marketing, i.e. focusing on gathering clicks for a website, but should go deeper and aim for performance marketing.

It’s the time of the year when everyone rushes for Christmas shopping, buys gifts and looks for the best deals online. So as marketers, how can you take advantage of the general festive and buying mood for the benefit of your online campaigns?

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

Could Search Engine Marketing be the light at the end of the dark tunnel? Read on to see my take on what’s an effective marketing channel through these belt tightening times.