Optimisation may sound very “corporate-speak” and very vague but let me further explain what this word means and how I apply one guideline when i do optimisation.

Yahoo released 2 major enhancements for their search advertising platform namely Network Distribution and Import Campaigns.

Are you looking to advertise on YouTube but haven’t a clue where to start? We are here to help, so by the end of this blog entry, you will have a much better idea of the options available to you, and hopefully, have more confidence embarking on your advertising adventures on YouTube!

Companies and ad agencies should not just focus on search engine marketing, i.e. focusing on gathering clicks for a website, but should go deeper and aim for performance marketing.

It’s the time of the year when everyone rushes for Christmas shopping, buys gifts and looks for the best deals online. So as marketers, how can you take advantage of the general festive and buying mood for the benefit of your online campaigns?

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

Could Search Engine Marketing be the light at the end of the dark tunnel? Read on to see my take on what’s an effective marketing channel through these belt tightening times.

With a limited budget, what’s the best way to prioritize keywords for a Search Campaign? Here’s some quick tips for you!

Search Engine Marketing (or Pay-per-click Marketing known to some), is rapidly breaking through as a competent and efficacious online customer acquisition channel. A significant number of companies (from the SMEs to MNCs) are now taking to this source of marketing very seriously simply because, a well-executed campaign will bring about massive returns on investment. We will give you some tips on how to setup your first campaign.

The following are some of types of keywords you should pay attention to when you start thinking of keywords for your Search Engine Marketing campaign.