A “hidden text” is also known as “invisible text” or “fake text”. It is a hidden textual content which human visitors cannot view it, but still is readable by search engines. The idea of this process is too load the web page with important keyword phrases.

We discuss link diversity link diversity: “Acquiring different types or diversity of links from a variety of sources is always better than multiple links from one source.”

With the passing of 2009, I’m sure all of you are just as curious as I am about what the latest search trends were in Singapore. So let us take a look at what people have been searching for mainly in the food category. After all ‘food’ is the heartbeat of us Singaporeans!

Aside from new products like Google Chrome, Wave and Android, Google also announced “Google Caffeine” back in August 2009. Let clickTRUE discuss what Caffeine means to the presentation of search results.

You won’t get more than 2 web pages listed per domain on search results, so SEO your multimedia content to get them listed as well.

It seems that Google is proactively pushing out improvements for AdWords users out there after the release of the New AdWords interface a few months back. With the release of the opportunities tab (check out Jeff’s take on the new feature!), it is now time for the keyword tool to have its own updated version in beta as well.

Google mentioned that they are not using the site keyword meta tag. A keyword meta tag or a keyword tag is used to help search engines understand what is the page all about.

Previously, I had discussed that quality score is really like a secret recipe held on by the different search engines, where certain factors of quality score are known, but others are not. This week, I shall be highlighting on what to take note for quality scores, and how to better manage them for a campaign.

During the times spent creating search engine marketing (SEM) campaign structures for clients, there are occasions when certain keywords get changed by the clients after their vetting. That usually happens due to various reasons, but often times, clients make many such changes without understanding how to structure a SEM campaign.

Whoever said statistics about search must be dry and boring hasn’t experienced presentations from two data giants of the search world, Geoff Ramsey, CEO of eMarketer and Bill Tancer, General Manager, Global Research for Hitwise.

A special report from the Search Engine Strategies conference, February 27-March 2, 2006, New York, NY.