A closer look at how Asians are using social media and the differences in key markets

Yahoo released 2 major enhancements for their search advertising platform namely Network Distribution and Import Campaigns.

Companies and ad agencies should not just focus on search engine marketing, i.e. focusing on gathering clicks for a website, but should go deeper and aim for performance marketing.

With the passing of 2009, I’m sure all of you are just as curious as I am about what the latest search trends were in Singapore. So let us take a look at what people have been searching for mainly in the food category. After all ‘food’ is the heartbeat of us Singaporeans!

Could Search Engine Marketing be the light at the end of the dark tunnel? Read on to see my take on what’s an effective marketing channel through these belt tightening times.

With a limited budget, what’s the best way to prioritize keywords for a Search Campaign? Here’s some quick tips for you!

Search Engine Marketing (or Pay-per-click Marketing known to some), is rapidly breaking through as a competent and efficacious online customer acquisition channel. A significant number of companies (from the SMEs to MNCs) are now taking to this source of marketing very seriously simply because, a well-executed campaign will bring about massive returns on investment. We will give you some tips on how to setup your first campaign.

Having been exposed mainly to social media trends and statistical information, the latest yays and nays of the whole social media platform and the likes, and now seeing how its mandatory to learn and understand new terms like placements, CPC, CPM, bids, keywords, adwords, how this whole SEM system work– is basically a whole new ball game for me altogether. (after my first adwords lesson online, my eyes zeroed in on the text/image advertisements on the top, right and bottom advertisements; thinking about how much effort is put into the ad appearing!)

Yes, you may have a website, but is your website bringing you more revenue? Most of our clients are unable to provide an answer to this question and in the most extreme instances, they own a website because everyone else is having one! Find out how clickTRUE can help you monetise your website better!

After 3 years and over 1,800 campaigns launched (and counting!), optimizing over 5 million of clicks in the process, we thought it might be timely to remind ourselves our core strengths in this increasingly competitive industry. With that in mind, we produced a 2 min animation clip. Check it out!