More often than not, when we go for pitches, we get asked the question, “What makes you different?” and that’s a great question to ask, no doubt, but overtime we also discovered that while clients are asking that, what they are implying is, “Why should I trust you to help me with social media?”.

In other words, they’re asking us, “How do you tell the credible from the dud?”.

So, where do you begin when trying to assess if the social media agency that you’re talking to is credible, or simply blowing smoke? Here are some tips that might help you!

Everyday as I meet new clients, there’s always a handful of FAQs regarding topics on SEO and Online Marketing as a whole. I recently had an inspiration after a visit to the Doctor, and I’m hoping to use that experience to draw a parallel in answering some of these myths.

A closer look at how Asians are using social media and the differences in key markets

The Google Keyword Tool estimates an average of 3 million searches conducted globally for the term “World Cup 2010″. One would expect the South African website to be ranked on the first page results on Google.com but it is not.

Google introduced Page Speed as one of its many ranking factors. Today, we are going discuss some really simple ways to reduce the loading time of your site.

Started as a hot topic in Webmasterworld last May 2010, Google has now confirmed the changes in their search algorithm. clickTRUE shares what this means.

For marketers and SEO practitioners who check their rankings everyday and sometimes click on their listing, the accuracy of their rankings could be compromised with personalised search. It will be quite important to get the “standard” SERP to understand how their website is performing when a normal user searches on Google.

Article Spinning – What exactly is it? Will it really help to increase your rankings? Find out why article spinning has been labeled as ‘black-hat’ and what SEO alternatives you can use to reap long-term benefits for your site.

I’ve noticed very recently that individual Twitter accounts are now page ranked. Amazing! As we all know Page Rank is a numeric value assigned by Google to “measure” the importance of the page.

Since my career in SEO started, Firefox has been my weapon. The add-ons makes my job easier when checking data and analysing my SEO performance. Firefox has got cool plugins or extensions, but lately, it’s been slow for browsing and interrupts my work flow, so I’ve switched to Chrome, which is just as good!