People that are not in this industry would hardly know the differences between these 3 terms- which are often clumped together. Well, let me break them down for you into bite-size pieces, and im sure you will roughly get the gist of it by the end of this entry!

Interesting article from Search Engine Watch, explaining on how TV networks are learning from Search Marketing through having TVC placements based on the context of the scenes occuring in a show or movie. But is it effective?