clickTRUE, together with Google Singapore, will be holding the “Strategic Online Marketing Seminar” on the 17th and 30th June 2010. Learn how to make use of Adwords, Analytics, and Social Media to effectively grow your business online. (Hurry! 80% of the seats are already taken up. Get your seat now!)

Metrics give insight into your business and enables you to make better decisions but many find it astronomically daunting to make sense of the infinite reams of web analytics data. Here are some basics that is useful for anyone who’s diving into a pool of analytics data but haven’t a clue how to swim.

clickTRUE recommends a few important steps to be taken prior to dissecting and referencing the data from your Google Analytics implementation.

Google has just implemented Annotations, which allows you to place notes on the dips and spike in your Google Analytics charts. clickTRUE Singapore explores the leveraging of this tool for our clients.

The second day of the Google Analytics Authorised Consultant (GAAC) Summit was kicked off with a bang by THE Avinash Kaushik of Occam’s Razor fame. Avinash is highly respected in the online world, sort of like the de facto Guru for all things web analytics related. He was here to share his views on the future of analytics.

Assuming that not much funds are allocated for your advertising and marketing purposes, I believe one should make full use of whatever limited resources presented at hand. If you find yourself in a similar predicament that I just mentioned above, Google Analytics will seem to be the your way to go!
Clueless? Don’t worry! You’re not [...]

When I talk to marketers these days, one of the most frequently cited needs I hear about is the ability to measure (and make sense of) results from online campaigns. – by Steve Latham

When talking about Google Analytics or Web Analytics in general, some metrics and reports get seemingly all the attention (and rightfully so). Metrics like Bounce Rate, while loved by Web Analysts on all corners of the globe, are just too popular. In fact, Bounce Rate is now trendy! Do you think it’s become a buzzword as well?

Google Introduces New Web Analytics Offerings in Singapore to Increase Business Results for Websites and Online Marketing Campaigns Comprehensive approach includes enterprise-class features in Google Analytics, new Google Analytics Individual Qualification Program and appointment of first Google Analytics Authorised Consultant in Singapore and Southeast Asia

clickTRUE is first in Singapore and Southeast Asia to be named Google Analytics Authorised Consultant