Why Search Engine Marketing?

Searching is no longer just used to find information or to buy a product;
search is the way people navigate the Internet.

- Piper Jaffray,
The User Revolution: The New Advertising Ecosystem

Search Engine Marketing (SEM) is one of the fastest growing online marketing tools in recent years. In a single month alone, there are about 82 billion searches conducted worldwide (source: comScore). If every search were a mile, we’d go to the sun and back nearly 5 times every year! 

By advertising on major search engines such as Google, Yahoo, Microsoft Bing or other providers on the Paid Search model, you can instantly drive traffic and revenue to your website.

Flexibility in Timing and Language, Geographical Targeting

Launch your ads at short notice and schedule your ad appearance according to the duration you require - year long campaigns or more short term monthly bursts. Target in your language of choice - be it English or Chinese and even select multiple Countries, Regions or Cities for your ads.

Transparency in Cost Per Click Data

Know how much you are paying on each click or visit to your website. Experience immediate feedback on how your ads are performing through Return on Investment calculation.

Expect Reports - Lots of It

Unlike traditional advertising, Search Engine Marketing allows for the generation of various types and kinds of reports - detailing everything from what keywords your visitors used to find your website to various trends and patterns about how they are visiting your website.

clickTRUE's Approach to Search Engine Marketing

At clickTRUE, we have managed over millions of dollars of search marketing campaign for clients. Having years of experience gained across multiple industries and various geographies, you can immediately gain the advantage of learning from our successes and mistakes, without wasting time and money testing keywords or optimization techniques that may prove ineffective.

1. Background

   Unlike most marketing agencies, we actually have the first hand experience to build our own online product and grow it into a leading regional brand. With more than a decade of experience in online media, we believe the technical experience gained is as important as the marketing insights acquired.

2. Approach

   Instead of just focusing on your marketing goals, we tend to look at your objectives from a holistic approach, before giving you the best advice. For instance, if your website is slow to load up, we may give you some technical advice before proceeding to take on your marketing campaign. Bottom line: we do not want you to waste your money.

3. Goal

   While many others may assure you the clicks to your website, we are more careful in ensuring the right audiences are clicking on your ads. After all, online is the best medium that facilitates measurement.

4. Strategy

   To ensure quality traffic coming to your website, we put in active effort to filter out the relevant sites, before carefully selecting keywords and ad-copy to bring in your audience.

5. Optimization

   After all the work done in setting up your campaign, we do not just rest on our laurels. In fact, that’s where the fun begins. We do have a dedicated team to monitor the and optimize the performance of your campaigns in ensuring you achieve maximum ROI.