Corporate Philosophy

Corporate Philosophy

Vision of clickTRUE


To be your most trusted online marketing, conversion optimisation and analytics partner in Asia. 


Embracing the latest media trends and technology, we are devoted with a singular focus – to find you more customers online. We constantly challenge status quo to better our processes and methodologies and deliver profitable leads to improve your marketing ROI.

We believe that great innovation is more likely to happen with the right company culture. Here at clickTRUE, we place huge emphasis on Technology and Talents – technology as the driver for workplace productivity and passionate talents to push business innovations, both individually and collectively. Guided by a set of core principles, we want to achieve the best in work, play and life.

Core Principles

  1. Continuous Learning 
    There is more to learn from failures than successes. Do not be afraid to make mistakes.
  2. Inspire Innovation 
    Great just isn't good enough. Through innovation and iteration, we want to set new standards for ourselves and the industry.
  3. Spirit of Sharing
    We learn more when we share more. The sum of our combined knowledge applied is far greater than any individual effort.
  4. Active Communication 
    Communication is the fundamental pillar for knowledge democracy and building trust.
  5. Walk The Talk 
    Actions have a far greater impact than words. Commit to actions what you preach.
  6. Humility 
    Our best thoughts usually come from others. Respect yourself and those around you.
  7. Measure It, Better It 
    If you cannot measure it, you cannot improve it. Aim to better yourself each day.
  8. Ready, Fire, Aim! 
    Time is of essence. We prefer fast rollouts to ideal perfections. Refinement can always happen over time.
  9. Be TRUE to All 
    Integrity is what we do, what we say, and what we say we do. We sleep better at night when we are true to all.
  10. Love What You Do! 
    Only then will you enjoy what you do and do it with utmost pride!
Convert. From visitors to leads to customers. Are you ready?