Baidu is the most popular Chinese search engine in China, having amassed a market share of almost 60%. It offers 57 search and community services including Baidu Baike, an online collaboratively-built encyclopedia, and a searchable keyword-based discussion forum.

Similarly like the rest of major search engines, Baidu offers Pay-Per-Click advertising on their search platform.

If you are growing your business into mainland China and like to find out more about advertising on Baidu, please contact us for a FREE consultation! We do handle the necessary translations as well.