The clickTRUE Blog
Insights on Search, SEO, Social Media, Analytics, Conversions and more.

3 Reasons Why Your Marketing Efforts Fail: It Has Nothing To Do With Your Marketing Strategy!

Nicole Chang
By Nicole Chang on February 16th, 2015
in Online Marketing | Comments Off

The most common sign of your marketing efforts failing is that the budget spent on marketing did not lead to an increase in the number of conversions or an improvement in conversion rate. Have you ever wondered why your marketing efforts fail? "Our marketing strategy is ineffective." "We used the wrong marketing tactics." These answers [...]

Uncover Your Competitor’s Online Marketing Strategy For Their Website In Singapore

Adrian Tan
By Adrian Tan on February 10th, 2015
in Online Marketing | Comments Off

The question that never dies… Is my website better than my competitors'?  And the follow up…How do I come up with an online marketing strategy that will crush them like cockroaches?  Most literature you read will tell you to focus on the marketing of your website rather than worry about your competitors'. However, in Singapore, being competitive is [...]

Is your SEM vendor doing a good job? Here are 5 tips to evaluate whether they are up to par.

By Nellie on January 27th, 2015
in Search Engine Optimisation | Comments Off

Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit your store will most definitely make a purchase!   This unhealthy obsession for clicks is [...]

Top 5 Online Marketing Channels for SMEs in 2015

Wayne Liew
By Wayne Liew on December 23rd, 2014
in Online Marketing | Comments Off

How did 2014 treat your business? Answer the questions below if you gave online marketing a try: Is your website getting you a steady stream of customers? Which online marketing channel is giving you a positive return on investment (ROI)? Where should you spend your time, efforts and marketing budget in 2015? If you hesitated [...]

The Tills Are Ringing And Tis’ The Season To Advertise! Isn’t it?

By Nellie on December 15th, 2014
in Online Marketing | Comments Off

The festive season seems to be a great time to drive sales, with consumers on the lookout for holiday gifts and new stuff to ring in the new year. It seems like the perfect time to run ads. Sure, you might get more eyeballs but how do you know whether your ads are truly driving [...]

How to Choose a Competent Digital Marketing Agency

Ming Yeung
By Ming Yeung on August 1st, 2012
in Online Marketing | 1 Comment

Hiring a competent online marketing agency is an extremely important investment that must not be rushed. But finding one that suits your business is difficult if you are not privy to this industry. Learn how in 7 simple steps.

Should I Engage An Online Marketing Agency or Hire A Team In-House?

Ming Yeung
By Ming Yeung on July 17th, 2012
in Online Marketing | Comments Off

Many clients ask us, should we hire a digital marketing agency or set up our own in house team? Well, there is no right or wrong answer, but there is always a better way of doing things. Read on and decide for yourself!

Is Online Marketing in Malaysia Dead Before It Even Started?

Jereme Wong
By Jereme Wong on May 14th, 2012
in Online Marketing | 11 Comments

From debts of RM40mil to market leader, AirAsia has internet marketing to thank. But why are other Malaysian companies ignoring digital media at their own peril? Read on and let us have your take on this issue.

Introducing Google’s New TrueView Video Ads and How Your Business Can Leverage It

Ming Yeung
By Ming Yeung on May 11th, 2012
in Social Media Marketing | 3 Comments

Google has a new TrueView advertising model on YouTube and we honestly think it could help your business to drive more effective branding and traffic via this channel. Read on to see the 4 different video inventories!

Search Marketing vs. Email Marketing

Cassandra Aw
By Cassandra Aw on June 13th, 2011
in Search Engine Marketing | Comments Off

In anticipation of our soon-to-be-launched email marketing service, today’s post is dedicated to Email Marketing, and how it differs from Search Marketing.

Briefly, Search Marketing ensures that your website appears on search engine results every time customers search for a product or service you offer on, for example, Google or Yahoo!, while Email Marketing is a form of direct marketing that uses email as a medium of communication.

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