Optimise Your Landing Page
Is Your Website Getting You Customers?
To help convert online users into customers require a combination of efforts. What’s the point of a good search engine marketing campaign to bring the clicks if your landing page isn’t impressive? Or what’s the point of having an excellent website but no one is checking it out?
Whether your website is about cupcakes or cars, a good landing page is pivotal. Errors such as a landing page taking a long time to load, or the lack of an apparent call to action can cause users to lose interest and leave your page quickly and you lose potential customers as a result.
As Online Conversion Specialists, we put two and two together to help you achieve your desired results – beginning with the invitation to click and ending with a user signing up for your services or making a transaction on your Ecommerce store. Recently, we were able to help a client achieve a dramatic increase of more than 700% in their sign-ups after optimising their landing page. At clickTRUE, we firmly believe that getting you that conversion is the start of a long term relationship with a customer!
How Can We Help?
Perform a website health check
Based on experience and guiding principles such as eye-brain movement, our team of Conversion Experts ranging from User Interface Specialists to Data Anlysts will help you find out what’s working on your website, what needs to be changed, and what can be tweaked to get better conversion rates!
Don’t just take our word for it, TEST it!
We will make certain recommendations and help set up test variances to run experiments. After all, we prefer to let your users decide on the best winning com from your users for you. You can use this knowledge to better your future campaigns and convert more visitors into customers!
Learn from your users
With the data collected, we will analyse and reveal the insights gathered from your users for you. You can use this knowledge to better you future campaigns and convert more visitors into customers!
Proven Results - Increase conversions by more than 700%!
In the most recent example, a client came to us with the objective of increasing their user sign-ups for a running event. When we took a look at their sign-up page, we realised a few problems:
Problems
1. All the information about the run was not contained within the landing page.
2. The design of the landing page did not focus the user on a single Call-to-Action – Registration.
3. There are 2 navigation menus on the page which confused users.
ORIGINAL LANDING PAGE
Solutions
A. We re-designed the page to focus on the Why/Where/What and included a video clip to bring to speed some of the information.
B. We increased the size of the “Registration” button and gave it a bright striking colour to draw attention.
C. We removed the top navigation menu bar and placed more emphasis on the “Registration” menu tab.
REVISED LANDING PAGE
"The team of experts at clickTRUE was roped in to help us identify areas that were not effective and improve aspects of our landing page. Thereafter, we immediately saw a jump in our conversion rates..." Nathalie Marquet, Managing Director, Tribob Pte Ltd.
Results
We were able to pan out the click path, that is, the sequence of hyperlinks visitors follow on a given site, and by doing that, saw an increase in sign-ups by more than 700% within 2 weeks of implementing the changes!
Contact us now for a FREE consultation and INCREASE your sales!
