Microsoft Search

Microsoft recently revamped their search engine and called it Bing. Touted as a decision engine, it is designed to empower users to gain insight and knowledge from the web, helping customers to make better decisions such as, making a purchase, planning a trip, researching a health condition or finding a local business.

With the launch of their new search platform, Microsoft introduced their adCenter program, offering advertisers a paid-search platform to target their customers.