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Royal Plaza on Scotts offers attractive holiday packages to most Influential Fans on Facebook

For Immediate Release
Media Release

Singapore, 30 November 2010 – Royal Plaza on Scotts (RP) has rolled out a contest, implemented by socialTRUE, to reward the most influential fans on Facebook with highly attractive prizes. The game requires RP fans to bring in the most number of users to “Like” RP on Facebook in order to qualify for the top prize .

According to Patrick Fiat, General Manager of RP, the hotel’s Facebook Page is one of the many opportunities in the social media space to engage with customers and potential customers in the region. He said, “Technology has proven itself to be one of the most efficient ways to reach out to many, so we definitely want to use those mouse clicks to enlarge our customer base. Through this contest, we hope the Royal Plaza on Scotts brand and service values will be recognised by many in the region.”

He added, "Royal Plaza on Scotts encourages fans to share their comments about the hotel. We believe there is no better advocate than the guest who has enjoyed his stay with us and is so delighted that he goes out there to share his great experience with his friends on Facebook, Twitter and other social networks. That is an affirmation of a job well done.”

The highest number of fans brought in through a contestant’s invite using various channels such as email, facebook status updates, wall posts or invites will increase his or her ranking in the running for Royal Plaza on Scotts most Influential Fan in Asia Contest.

At the end of the contest, the top 3 most Influential Fans will win themselves a free stay at the Royal Plaza on Scotts. The top 3 prizes are as follows:

1st Prize: Return tickets to Singapore from selected capital cities for 2 with a 4D3N stay in the newly-renovated Executive Suite with breakfast, broadband, minibar and access to Royal Club for afternoon tea and evening cocktails.

2nd Prize: 3D2N stay in Club Deluxe room for 2 with breakfast, broadband, minibar, and access to Royal Club for afternoon tea and evening cocktails.

3rd Prize: 3D2N stay in Superior room for 2 with breakfast, broadband and minibar.

One of the key objectives RP had in mind when engaging clickTRUE to help them in their Social Media Marketing strategy was to grow the Facebook Fan base in preparation for the next phase of engagement.

Jereme Wong, Chief Operating Officer of clickTRUE, said: “We had a brainstorming session together before we proposed the game mechanics for the RP Most Influential Fan ranking system. Through this contest, we were able to leverage on the huge community already existent in Facebook and the ease it provides in connecting people to brands by capitalising on contestants’ social networks.”

SocialTRUE is clickTRUE’s social initiative to provide holistic solutions for businesses interested in incorporating social media technologies, as well as monitoring and measuring their social media efforts for ROI as part of their overall marketing strategy. clickTRUE’s offerings has been customised to complement the hotel’s overall marketing strategy.

About clickTRUE

clickTRUE Pte Ltd, a subsidiary of SPH Magazines, is an Online Marketing Company specialising in managing and optimising Search and Social Media campaigns in Asia. Devoted to helping brand owners grow their customer base and assets online, clickTRUE offers both Technology and Online Marketing Services, including Web2.0 Applications Development, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing and Optimisation, Web Analytics Consultancy and Conversion Rate Optimisation. clickTRUE is also the first company in Singapore and Southeast Asia to receive dual accreditations as a Google Analytics Certified Partner and Google AdWords Certified Partner.

About Royal Plaza on Scotts

Centrally located near Singapore’s famed shopping haven, Orchard Road, Royal Plaza on Scotts is the proud winner of the prestigious TTG Travel Awards for Asia Pacific’s Best Independent Hotel in 2009 and 2008 and Asia Pacific’s Best City Hotel in 2007. A five-star hotel just a short drive from central business district, mega exhibition and convention venues, it is situated in a premier location where guests can enjoy the endless shopping and entertainment venues surrounding the area. It also boasts free unlimited broadband Internet access, free in-room minibar, spacious rooms with flat screen TV’s, large plush beds, and modern bathrooms. From the moment you’re greeted at the front desk to the time you check out, the staff is focused on making your stay ideal. An ideal place of stay they feature an award wining restaurant Carousel that offers a delectable spread of buffet dishes. To top it all off, Singapore’s own hidden hotel jewel offers a refreshing environment with a smoke free policy.

Royal Plaza on Scotts is on Facebook and Twitter.

For more information, please contact:

Adrian Cheong
Manager Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
HP: 9798 6097

Esther Yeap
Senior Marketing Executive
clickTRUE Pte Ltd
DID: 6571 7179

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