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Why it is ideal to include the use of the Internet as part of your marketing mix

Rising Internet Media Consumption

We have to face it. Internet is becoming the very way of today's communications. From online versions of the national newspapers, to e-government services, the Internet has become one of the main channels of communications. As more and more services and information channels are ported over to the Internet space, we are seeing more and more users adopting Internet as one of their main sources of daily information. Statistics from InternetWorldStats has shown the number of Internet users rising year after year in all the major countries in Asia. In a short time frame of just 7 years, the number of Internet users has increased by many folds!

Country	Internet Users Year 2000	Internet Users Year 2009	Penetration (% Population)	User Growth 2000-2008
Australia	8,775	16,926	156.50%	156.50%
India	5,000	81,000	7.10%	1520.00%
Indonesia	2,000	25,000	10.50%	1150.00%
Malaysia	3,700	15,868	62.80%	328.90%
New Zealand	1,830	3,360	304.80%	304.80%
Philippines	2,000	20,650	21.50%	932.50%
Singapore	1,200	3,104	67.40%	158.70%
Taiwan	6,260	15,140	66.10%	141.90%
Thailand	2,300	13,416	20.50%	483.30%
Vietnam	200	20,993	24.40%	10396.70%
Source:www.internetworldstats.com(updated 2009)

We are expecting these figures to rise in the years that follow and at an exponential rate as all the governments worldwide are gearing their nations to be broadband enabled. With such a huge pool of users in the Internet space, you are missing out an entire group of consumers if you have not yet included online into your marketing mix.