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Will Article Spinning Help Your SEO Efforts Or Kill Your Site?
Marketing Intern, clickTRUE. Passionate about learning and exchanging ideas on online marketing. Loves to share stories and experiences gained through hands-on website-building and marketing campaigns. Likes music too!
Over the years, content-spamming has been called many names (e.g. article spinning, article cloning, content scraping, etc.), but call it what you will, it is still what it is – spam.
Yet, despite warnings against it, there are still many people willing to give it a shot, hoping to receive some short-term gains. In fact, a simple search for “article spinning software’ on Google yields a whooping 2+ million results. Albeit not all of the resulting sites are paddling article spinning software, it still goes to show how popular this seo trick remains.
So What Exactly Is Article Spinning?
For those of you who do not know what article spinning is, don’t worry about it, it’d probably be best to stay away from it anyway. But just for discussion’s sake, let’s take a look at how Wikipedia defines it:
Article spinning is a search engine optimization technique by which blog or website owners attempt to manipulate their rank on Google and other search engines. It works by rewriting existing articles, or parts of articles, and replacing elements to avoid being penalized in the Search Engine Results pages (SERP) for using duplicate content. The original articles are often plagiarized from other websites and can often also be copyright infringements if the original article was used without the copyright owner’s permission.
Nowadays, there is a myriad of software and websites claiming the ability to duplicate content in different ways, but the end results remain the same – taking an existing article, change/move some parts of it, and then republish it somewhere else, hopefully getting some backlinks in the process.
What Are The Effects Of Article Spinning?
Seeing how many sites are still continuing with this practice, the question remains – does it really work?
As search engines like Google get smarter, it becomes increasingly difficult to fool them. These improvements in algorithms are in line with the search engines’ aim to bring the best and most relevant results to their users.
After all, would you be happy if every time you search for a term, the results turn out to be the same, rewritten versions of a single piece of content? Hence, if users are not satisfied with the results given, they’d stop using the search engine, and without users, companies would cease to advertise on them, cutting off their revenue stream.
From here, it is not difficult to see why search engines would work against content duplication and article spinning. With hundreds of brilliant computer scientists dedicating themselves to improving the search results, do you think it’d be worth the effort to try and out-wit them?
Do you really want to work against them?
How Article Spinning Can Backfire
The screenshots below are examples of what could happen if you violate the search engines’ terms:
Do you think you would want to enter these sites?
While these are worst case scenarios, it really could happen if your site continues to rely on black-hat tactics like article-spinning. In fact, even the “lighter” penalties by the search engines (e.g. de-indexing or lowering of rankings) are enough to drastically set back your online marketing efforts, rendering all your previous hard work useless.
If Article Spinning Is So Bad, Why Are There Still So Many ‘SEO’ Companies Using It?
That’s all there is to it.
These ‘mercenary’ type so-called ‘SEO’ companies will accept your payment and fulfill your campaigns using ‘black-hat’ techniques like article spinning, hoping to get some quick results, all so that they can ‘legally’ cheat you of your money. These companies don’t care if your site gets banned in the future, or if it gets de-listed from the search engines, so long as they get their paycheck.
This kind of activity totally disrespects your work and is a practice that we absolutely do not condone.
If Article Spinning Is Out, What CAN I Do?
Well, there are plenty of other legitimate techniques that you can use.
For a start, instead of working against the search engines, why not work together with them by providing useful content and building relevant links? Of course this is over-simplifying things, but there are many white-hat SEO techniques that you can use to genuinely improve your rankings, and they don’t have to be hard.
Don’t know where to start? Why not go through some of the best practices and useful resources available? These free insights will help you to get a clearer picture on how to go about optimizing your site, without having to worry about getting penalized.
Then again, if you find that to be too much work and rather focus on building your business, you can always get someone else to do it for you. Just make sure you choose the right people so you can have the peace of mind.
Sooner or later, article spinning will be squashed by the search engines (just like how the problem with keyword stuffing and hidden texts were solved years ago). So, don’t waste your time on it, there are far better ways to optimize your site and attract genuine traffic that will truly benefit your business.