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Singapore retail malls scale up consumer engagement on social media
COO, clickTRUE. Husband, father, entrepreneur. Passionate in all things digital, from latest gadgets to the hottest startup in Asia. Always sharing what he learns in life and have deep appreciation in good user experiences. Follow him @jeremewong.
There is a shift in digital marketing focus of retail malls in Singapore. From the days of display banners and electronic mailers, retail malls are now looking to adopt platforms that provide integrated social functions where shoppers can recommend promotions and positive experiences to friends in their social network.
Our sister company, noisycrayons, finds out how how malls in Singapore are building up a sizable group of followers through social media.