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Google Analytics Master Class 2010: Taming The ‘HiPPO’

Esther Yeap
By Esther Yeap on April 15th, 2010

Marketing Executive, clickTRUE. I do marketing communications and am particularly passionate about social media. On a more random note, I enjoy cooking too!

in Web Analytics | Comments Off

Yesterday, we shared with you how Google Analytics can be used to track and optimize your site and left off promising to show you how you can make use of the data to drive value to your business.

In the following video, our Director of Online Marketing Services, Adrian Tan, will share with you how to make the most of your Google Analytics data, as well as how to use it to satisfy the demands of the 'Highest Paid Person's Opinion' (HiPPO).

The video was recorded directly from the Google Analytics Master Class 2010. Enjoy!

Too much to digest at one go?

No problem. Attached below are the slides so you can go through them at your own pace.

And now for a refresher for the tips mentioned in the presentation:


Tip #1 – Deliver Reports & Analysis That Drive Action:

  • Tie Findings to outcomes
  • Provide recommendations
  • Achieve buy-in going forward


Tip #2 – Use Trends:

  • Compare before and after effects
  • Show signs of diminishing returns
  • Show similarities of trends from different plattforms


Tip #3 – Adopt A Structured Process

  • Measure and understand leads generations success
  • Analyse each component of the campaign
  • Optimise your site


With these tips and techniques, you're now ready to fully ultilise your Google Analytics data.

So stop waiting and start tracking your campaigns right away.

If you need any additional assistance, simply give us a call at 6571 7100 and we'd be happy to give you a free consultation.

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