"A comprehensive SEM campaign was conceptualised and implemented for the Asia Pacific region with focus on Singapore, Malaysia, Hong Kong, China & Australia."
It is a known fact that the Internet is a low-cost and effective channel for the marketing of many products. For the competitive online travel insurance business, HSBC engaged clickTRUE to craft out a Search Engine Marketing campaign to drive online applications for their TravelSurance Plus product.
The client has just launched the local online version of the popular international Men’s Health publication. clickTRUE was commissioned to analyse the new website and put forth SEO recommendations for implementation by the client.
Clinique and Her World magazine were to launch an integrated campaign for their 3-Step Skin Care System – to entice users to take a survey and sign up for product sample packs. clickTRUE was tasked to strategise and implement the online media approach.
Dehygienique (Asia) Pte Ltd, a Singapore based indoor hygiene service provider and cleaning system distributor, signed on with clickTRUE for Search Engine Marketing services from November 2006.
The client runs a business trade directory with the purpose of linking up international businesses and companies to work with local enterprises. clickTRUE was approached to run a Google AdWords campaign to attract registrants to the trade directory.
Estee Lauder, one of the world's leading manufacturers of skin care, cosmetics,perfume and hair care products, had recently worked with clickTRUE to promote their DKNY fragrance product line - Bedelicious Scent’s limited edition Pop Art packaging.
Panasonic, one of our larger technology clients and well-known for providing electronics solutions for consumers/businesses, worked with us to run a campaign to increase awareness and drive traffic to their online portal. A major challenge was to conceptualise and execute a large scale, regional campaign within the short time frame of less than a month.
