Category Archive for "Conversion Optimisation"

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Optimize For Conversions Or Quality Score?

Should you optimise your Landing Page for a better quality score or for conversions? Check out the reply in this video by Google Adwords expert and apply it to your campaign immediately!

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The Configurations of a Great Landing Page (2 of 2)

Ming Yeung

How did Groupon grow its revenue year-over-year by 415%? The secret is the combination of a brilliant idea along with online marketing nous, and the creation of an ingenious landing page that converts. Part 2 of this series will go through the design and copywriting of a landing page.

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The Configurations of a Great Landing Page (1 of 2)

Ming Yeung

How did Groupon grow its revenue year-over-year by 415%? The secret is the combination of a brilliant idea along with online marketing nous, and the creation of an ingenious landing page that converts. Part 1 of this series will go through the critical elements of a great landing page that helps to bring in conversions.

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Why Are Landing Pages So Important? You Live Or Die With It

Ming Yeung

Although landing pages can make or break your marketing campaign, many businesses neglect it. Not only do they lose advertising dollars, they leave significant money on the table. Learn why and discover the 3 benefits of a good landing page.

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How Great Copywriting Can Increase Conversions

Jereme Wong

The video illustrates a great point – words do have the ability to influence behaviour. Copywriting is loosely defined as the art of using words to compel the reader to take on a desired action. There are different forms of…

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Making Your Website Work For You

Esther Yeap

Google is golden, and one of the many reasons why we love these people is because they share what they know. They published an e-book titled “Make your website work: 10 ways to convert visitors into buyers” recently that we’ve found very useful and is a must-read and we want to share it with you too.

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What Makes A Good Website?

Esther Yeap

I used to think a well-navigated, aesthetically appealing website with good content are all the attributes you need for a great website. What more would you need, really? Well, apparently more than I thought. The above mentioned are imperative in any successful website, but that’s just the tip of the iceberg. So, what exactly makes an awesome website?

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