In part 1 of Why Building a Web Presence is a Pain for SMEs, we covered issues on building a website and concluded that building a web presence requires more than just a website. In this article, we’ll cover issues…
I get it, as business owners, you’d probably think that having all the information of your products and or services mashed into one solid web page is ideal. After all, you probably paid a few grand to set it up,…
Should you optimise your Landing Page for a better quality score or for conversions? Check out the reply in this video by Google Adwords expert and apply it to your campaign immediately!
How did Groupon grow its revenue year-over-year by 415%? The secret is the combination of a brilliant idea along with online marketing nous, and the creation of an ingenious landing page that converts. Part 2 of this series will go through the design and copywriting of a landing page.
How did Groupon grow its revenue year-over-year by 415%? The secret is the combination of a brilliant idea along with online marketing nous, and the creation of an ingenious landing page that converts. Part 1 of this series will go through the critical elements of a great landing page that helps to bring in conversions.
Although landing pages can make or break your marketing campaign, many businesses neglect it. Not only do they lose advertising dollars, they leave significant money on the table. Learn why and discover the 3 benefits of a good landing page.
The video illustrates a great point – words do have the ability to influence behaviour. Copywriting is loosely defined as the art of using words to compel the reader to take on a desired action. There are different forms of…
Google is golden, and one of the many reasons why we love these people is because they share what they know. They published an e-book titled “Make your website work: 10 ways to convert visitors into buyers” recently that we’ve found very useful and is a must-read and we want to share it with you too.
When it comes to form filling, which is usually a conversion step to many, try to keep fields minimal and layout straight forward. For best practice, do avoid multi-column layouts if possible. Take a look at how users could be confused over multi-column layout forms.
I used to think a well-navigated, aesthetically appealing website with good content are all the attributes you need for a great website. What more would you need, really? Well, apparently more than I thought. The above mentioned are imperative in any successful website, but that’s just the tip of the iceberg. So, what exactly makes an awesome website?
Especially for SMEs and Marketers
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