Category Archive for "Leads Generation"

Talk About The Hole, Not the Drill

Jereme Wong

“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt In most things in life and even work, we always talk product specs and features (the quarter-inch drill) and not so much on the…

Should I fire my worst performing salesman and re-invest the budget to get more leads?

Jereme Wong

*The following content is taken from our weekly newsletter sent by our CEO. If you are keen to subscribe to our mailing list, click on the bottom right corner of the page.* First and foremost, I will like to wish…

A Tamago Onsen Egg vs Hard Boiled Egg Story

Jereme Wong

*The following content is taken from our weekly newsletter sent by our CEO. If you are keen to subscribe to our mailing list, click on the bottom right corner of the page.*   I get it. I know you guys…

How To Use Kiasu-ness To Your Business’s Advantage: Do’s and Don’ts of Social Proof

Jasmine Toh

Previously, I wrote about killer client testimonials and why you need them. If you haven’t read it yet, you should click on that link. Truth to be told, there are many other ways to use social proof. (Or what I…

The Digital Formula for Increased Productivity

Jasmine Toh

“Productivity, productivity, productivity…” This is the mantra that we hear almost every day. The government is talking about it, the news is talking about it, your peers are talking about it… Duh, we all know it is important. Let me…

Why Building a Web Presence Isn’t As Easy As You Think

In part 1 of Why Building a Web Presence is a Pain for SMEs, we covered issues on building a website and concluded that building a web presence requires more than just a website. In this article, we’ll cover issues…

Is Your Digital Strategy A Risky Stock Speculation?

If you’ve ever invested in a hot stock in the hope of reaping big bucks, you’ll probably know how much it hurts to be burnt by falling stock prices soon after. Well, here’s a shocking fact: Buying online marketing ads blindly…

Before you spend your next dollar in SEM, read this!

chelsea

Before you spend your next dollar in SEM, read this. Online marketing takes on many forms. You may be thinking whether to invest a majority of your media budget on SEM, SEO, or to revamp your company’s website! But before…

How online marketing can help SMEs curb slump in growth

Ting Ting Chong

Are you experiencing zero growth, or even negative growth for your business? I’m sure you’ve heard of the SME Development Survey released last November; that a staggering 53% of SMEs are in the same plight. If you haven’t caught this…

4 Skills Of Seduction In Web Page Copywriting

Jeelene Ker

I get it, as business owners, you’d probably think that having all the information of your products and or services mashed into one solid web page is ideal. After all, you probably paid a few grand to set it up,…

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