Category Archive for "Online Marketing"

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3 Reasons Why Smart Business Owners Fail At Online Marketing

Wayne Liew

It is painful to see smart, and sometimes, even successful business owners fail miserably at online marketing. All of us want to get a piece of the multibillion-dollar online retail industry and business owners are trying every tactic possible. Getting…

How To Write Great Ads Guide 1

How A Literature Major Failed At Writing 15-Word Ads

Rachel Tng

When I first started writing ads, I thought it would be easy. After all, I love writing. I write all the time – and that’s not an exaggeration. As an English Literature major in university, I wrote 2000-3000 word academic essays for my classes….

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How To Get Your Past Customers Back with Online Marketing?

Wayne Liew

No business owners feel good about losing customers. Do you want to your customers back? Facing your old customers and asking them to do business with you again requires a lot of courage. In the online world, however, this barrier…

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B2B Marketing: 5-Steps To Supercharge Your Online Campaign For Leads

Nellie

Digital marketing for the B2B (business-to-business) landscape can appear challenging and daunting to most. Depending on the industry that they are in, most marketers often find their campaigns facing low search traffic (as low as 10 searches per keyword per…

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3 Reasons Why Your Marketing Efforts Fail: It Has Nothing To Do With Your Marketing Strategy!

Nicole Chang

The most common sign of your marketing efforts failing is that the budget spent on marketing did not lead to an increase in the number of conversions or an improvement in conversion rate. Have you ever wondered why your marketing…

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Uncover Your Competitor’s Online Marketing Strategy For Their Website In Singapore

Adrian Tan

The question that never dies… Is my website better than my competitors’? And the follow up…How do I come up with an online marketing strategy that will crush them like cockroaches? Most literature you read will tell you to focus…

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Is Your SEM Vendor Doing A Good Job? Here Are 5 tips To Evaluate Whether They Are Up To Par.

Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit…

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Top 5 Online Marketing Channels For SMEs in 2015

Wayne Liew

How did 2014 treat your business? Answer the questions below if you gave online marketing a try: Is your website getting you a steady stream of customers? Which online marketing channel is giving you a positive return on investment (ROI)?…

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The Tills Are Ringing And Tis’ The Season To Advertise! Isn’t it?

Nellie

The festive season seems to be a great time to drive sales, with consumers on the lookout for holiday gifts and new stuff to ring in the new year. It seems like the perfect time to run ads. Sure, you…

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How to Choose a Competent Digital Marketing Agency

Ming Yeung

Hiring a competent online marketing agency is an extremely important investment that must not be rushed. But finding one that suits your business is difficult if you are not privy to this industry. Learn how in 7 simple steps.

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