Category Archive for "Online Marketing"

Intelligent Advertising For Small Businesses

Faye Foo

Assuming that not much funds are allocated for your advertising and marketing purposes, I believe one should make full use of whatever limited resources presented at hand. If you find yourself in a similar predicament that I just mentioned above,…

Microsoft Determined To Take Google On

Jereme Wong

With the revamp of its Live Search service, it seems that Microsoft is not giving up its stake in the web search market. In fact, it is set to launch an $80 million to $100 million ad campaign for Bing…

Making Sense Of Results From Online Campaigns

Gino Carpio

When I talk to marketers these days, one of the most frequently cited needs I hear about is the ability to measure (and make sense of) results from online campaigns. – by Steve Latham

Reality Bites At Yahoo

Gino Carpio

Here’s a short news summary to get everyone up to speed on the recent news of takeovers and partnerships occuring between Google, Yahoo and Microsoft. How will this impact the Search Marketing industry as a whole? Only time will tell.

You Lose 50% Of Your Marketing Budget, What Happens Next?

Gino Carpio

A roundtable, sponsored by clickTRUE and hardwarezone.com, was held with the focus of discussion on the many faces of digital marketing.

Google Launches Hot Trends Singapore, 3rd In The World To Be Launched

Gino Carpio

Google recently launched its Hot Trends™ Search Tool for Singapore, allowing web users to know the most popular searches made by Singaporeans everyday. To try out Google Hot Trends Singapore, a new feature of Google Trends, go to www.google.com.sg/trends.

2nd clickTRUE Seminar – Boost Sales From Overseas Markets With Internet Marketing

Adrian Tan

With the success of our 1st seminar held in March, we would be organising a 2nd seminar to be held at Singapore Chinese Chamber of Commerce, on 26 May 2008.

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