Category Archive for "Online Marketing"

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Should I Engage An Online Marketing Agency or Hire A Team In-House?

Ming Yeung

Many clients ask us, should we hire a digital marketing agency or set up our own in house team? Well, there is no right or wrong answer, but there is always a better way of doing things. Read on and decide for yourself!

Online Marketing

Is Online Marketing in Malaysia Dead Before It Even Started?

Jereme Wong

From debts of RM40mil to market leader, AirAsia has internet marketing to thank. But why are other Malaysian companies ignoring digital media at their own peril? Read on and let us have your take on this issue.

Social Media-6

Introducing Google’s New TrueView Video Ads And How Your Business Can Leverage It

Google has a new TrueView advertising model on YouTube and we honestly think it could help your business to drive more effective branding and traffic via this channel. Read on to see the 4 different video inventories!

Search Marketing vs. Email Marketing

Cassandra Aw

In anticipation of our soon-to-be-launched email marketing service, today’s post is dedicated to Email Marketing, and how it differs from Search Marketing.

Briefly, Search Marketing ensures that your website appears on search engine results every time customers search for a product or service you offer on, for example, Google or Yahoo!, while Email Marketing is a form of direct marketing that uses email as a medium of communication.

Google +1 And What It Means For Business Owners

Cassandra Aw

There is just no end to the number of social marketing tools appearing on the market. Following Facebook’s launching of its fan page concept and Twitter’s popularity overdrive,  yet another potential social marketing platform has descended which you may well…

Conversion-Driven Site Revamp

Jereme Wong

After 18 months, we decided to review our analytics data and revamp our site to better serve our readers. Result? A Conversion-driven website that looks great on both the desktop and smartphone browsers!

Strategic Online Marketing Seminar (REGISTRATION CLOSED)

Esther Yeap

clickTRUE, together with Google Singapore, will be holding the “Strategic Online Marketing Seminar” on the 17th and 30th June 2010. Learn how to make use of Adwords, Analytics, and Social Media to effectively grow your business online. (Hurry! 80% of the seats are already taken up. Get your seat now!)

Agency Of The Year Awards 2010

Jereme Wong

The Agency Of The Year Awards 2010 organised by Marketing Magazine was recently held at a gala event in Shangri-La Hotel. We participated and walked away as finalists in the Search Marketing Agency category.

Making Online Advertising Useful With Google Ad Innovations

Shuxian Huang

Google has recently launched their latest experimental playground for online marketers to get updated on their release of new ad initiatives for search advertising. These includes new ad extensions and ad models which can possibly help you reach out to more targeted audiences that potentially give better success to meet advertising goals.

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