Category Archive for "Online Marketing"

Agency Of The Year Awards 2010

Jereme Wong

The Agency Of The Year Awards 2010 organised by Marketing Magazine was recently held at a gala event in Shangri-La Hotel. We participated and walked away as finalists in the Search Marketing Agency category.

Making Online Advertising Useful With Google Ad Innovations

Shuxian Huang

Google has recently launched their latest experimental playground for online marketers to get updated on their release of new ad initiatives for search advertising. These includes new ad extensions and ad models which can possibly help you reach out to more targeted audiences that potentially give better success to meet advertising goals.

Will Future Changes In The Online Video Landscape Kill Adobe Flash?

Bertrand Tay

For a while now, online video has been relatively simple. You used Adobe Flash with its 95% plus market share. Then things changed. The next Web standard, HTML 5 came along, but it didn’t spell out that Flash or anything else would be the video codec standard. We discuss the impact of the possible demise of Flash.

Man Lands Job With $6 Google Campaign – Lessons For Your Own Advertising Campaigns

Shi Ming

Clever marketing and a bit of creativity can help create an extremely effective advertising campaign. See how one unemployed man used his creativity to secure a job with just $6 and several really well chosen keywords.

Rising Significance of Mother’s Day

Jereme Wong

This Mother’s Day, other than celebrating it with the all the mums in the family, I decided to take a look at the online statistics surrounding this special day. I was surprised to see a 300% growth in search volume comparing against last year. Read on to find out what else I found out.

Making Your Drupal Site Mobile-Friendly

jimchua

Are you sick of loading websites that are not friendly to your phone? If you run a website, you definitely hope people wouldn’t complain about such issues. Here’s 2 way to make your Drupal site mobile-friendly.

A Look Into Google’s Insights

Sharmaine Teo

Ever wondered what the world is searching for on the internet?Use Google Insights for Search, a tool that helps advertisers and marketers understand user behavior.

Philippine Politicians Following Obama’s Online Marketing Strategy

Gino Carpio

Online marketing is playing a big role in the May 2010 Presidential Election in the Philippines. The online battle is taking place on the Google search engine, Facebook Fan pages, Blogs and Twitters. Filipino politicians are emulating what President Obama did during the US Elections. I give me views on their campaigns.

Would You Pay For It?

Esther Yeap

According the a recent Nielsen survey which covered more than 27,000 consumers across 52 countries, 47% of respondents will accept more advertising for free content, and 64% believed that there should be no ads if they must pay for online content.

Is The Buzz Going Bust?

Eunice Khoo

Google Buzz – Google’s new social networking feature. Hear what people got to say

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