Category Archive for "Online Marketing"

How To Write Great Ads Guide 1

How A Literature Major Failed At Writing 15-Word Ads

Rachel Tng

When I first started writing ads, I thought it would be easy. After all, I love writing. I write all the time – and that’s not an exaggeration. As an English Literature major in university, I wrote 2000-3000 word academic essays for my classes….

blog-b2b-supercharge-online-campaign

B2B Marketing: 5-Steps To Supercharge Your Online Campaign For Leads

Nellie

Digital marketing for the B2B (business-to-business) landscape can appear challenging and daunting to most. Depending on the industry that they are in, most marketers often find their campaigns facing low search traffic (as low as 10 searches per keyword per…

blog-why-marketing-efforts-fail

3 Reasons Why Your Marketing Efforts Fail: It Has Nothing To Do With Your Marketing Strategy!

Nicole Chang

The most common sign of your marketing efforts failing is that the budget spent on marketing did not lead to an increase in the number of conversions or an improvement in conversion rate. Have you ever wondered why your marketing…

blog-SEM-vendor

Is Your SEM Vendor Doing A Good Job? Here Are 5 tips To Evaluate Whether They Are Up To Par.

Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit…

blog-5-marketing-channels

Top 5 Online Marketing Channels For SMEs in 2015

Wayne Liew

How did 2014 treat your business? Answer the questions below if you gave online marketing a try: Is your website getting you a steady stream of customers? Which online marketing channel is giving you a positive return on investment (ROI)?…

blog-season-to-advertise

The Tills Are Ringing And Tis’ The Season To Advertise! Isn’t it?

Nellie

The festive season seems to be a great time to drive sales, with consumers on the lookout for holiday gifts and new stuff to ring in the new year. It seems like the perfect time to run ads. Sure, you…

blog-choosing-competent-dig-agency

How to Choose a Competent Digital Marketing Agency

Ming Yeung

Hiring a competent online marketing agency is an extremely important investment that must not be rushed. But finding one that suits your business is difficult if you are not privy to this industry. Learn how in 7 simple steps.

blog-outsource-inhouse

Should I Engage An Online Marketing Agency or Hire A Team In-House?

Ming Yeung

Many clients ask us, should we hire a digital marketing agency or set up our own in house team? Well, there is no right or wrong answer, but there is always a better way of doing things. Read on and decide for yourself!

Online Marketing

Is Online Marketing in Malaysia Dead Before It Even Started?

Jereme Wong

From debts of RM40mil to market leader, AirAsia has internet marketing to thank. But why are other Malaysian companies ignoring digital media at their own peril? Read on and let us have your take on this issue.

Social Media-6

Introducing Google’s New TrueView Video Ads And How Your Business Can Leverage It

Google has a new TrueView advertising model on YouTube and we honestly think it could help your business to drive more effective branding and traffic via this channel. Read on to see the 4 different video inventories!

Receive FREE updates twice a month on how to improve your online marketing efforts

 Especially for SMEs and Marketers

 15,000+ people have already subscribed. Join them today.

Unsubscribe anytime. We will never sell, rent or share your email.

⇧ Subscribe To Our Newsletter