Category Archive for "Search Engine Marketing"


A Football Fanatic’s Guide To Understanding Digital Marketing Like An Expert

Navigating the digital landscape as a business owner can be daunting. Search engines and social media platforms are constantly throwing up new guidelines and advertising targeting options. Throw in all the fuss about acronyms such as SEO, SEM, CPC, CTR,…

How To Write Great Ads Guide 1

How A Literature Major Failed At Writing 15-Word Ads

Rachel Tng

When I first started writing ads, I thought it would be easy. After all, I love writing. I write all the time – and that’s not an exaggeration. As an English Literature major in university, I wrote 2000-3000 word academic essays for my classes….


7 Great Google AdWords Lessons You Should Learn from Your Dog

Wei Lik

Good Google AdWords tips can come from the most unexpected sources; even from our furry four legged friend. Have you ever observed your dog’s behavior? If your dog could talk, he/she would have you learn the following 7 great lessons…

Beauty Biz

Staying On Top Of The Beauty Business: Best Practices For Your Online Campaign


Looking great seems to be a necessity these days; especially when we live in a world of selfies, where every moment is captured and stored. It was reported that more than 95% of Singaporeans spend more than $25 on beauty…

7 Google Tactics

7 Google Tactics Top SEM Agencies Are Implementing

Nicole Chang

Do you feel that your site’s conversion rate is low? Even after driving huge traffic to your website, the number of people who actually make a purchase is few and far between. The problem boils down to this: You’re not…


These Settings In An AdWords Search Campaign Are So Hidden Even Your Marketers May Not Know About Them

Wayne Liew

Last week, I had the opportunity to speak to 4 business owners. They were intrigued when I told them I help businesses generate leads using Google AdWords. They couldn’t wait to show me their AdWords account. Their campaigns are yielding…


B2B Marketing: 5-Steps To Supercharge Your Online Campaign For Leads


Digital marketing for the B2B (business-to-business) landscape can appear challenging and daunting to most. Depending on the industry that they are in, most marketers often find their campaigns facing low search traffic (as low as 10 searches per keyword per…


Is Your SEM Vendor Doing A Good Job? Here Are 5 tips To Evaluate Whether They Are Up To Par.

Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit…


Optimize For Conversions Or Quality Score?

Should you optimise your Landing Page for a better quality score or for conversions? Check out the reply in this video by Google Adwords expert and apply it to your campaign immediately!


Catching Up With Google, Facebook And Yahoo

Jereme Wong

As partners with Google, Facebook and Yahoo, we got a first-hand view of these new frontiers of the digital world. Find out the new targeting features rolled out by these platforms.

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